Marketing Manager/ Director | Riyadh, Saudi Arabia

Job Objective:
Responsible for developing and maintaining marketing strategies to meet organizational objectives. Evaluates customer research, market conditions, competitor data and implements marketing plan changes as needed. Oversees all marketing, product management, user experience and marketing communication staff and activities.
Responsibilities:
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Responsible for the marketing of x financial solutions software products tailored exclusively to the GCC financial markets.
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Demonstrates technical marketing skills and product knowledge of financial market software solutions.
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Develops annual marketing plan in conjunction with sales department, which details activities to follow during the fiscal year, which will focus on meeting organizational and sales objectives.
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Develop strategic marketing plans for the company and its product lines
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Understand the competitive landscape, perform market and competition analyses and share findings with the Product Management department and the sales organization
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Develop messaging and positioning strategies; naming, branding, corporate ID and marketing plans and communicate them to Marketing Communication.
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Develop pricing and packaging models
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Own and develop the product road map plan in coordination with product management
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Prepare demand generation strategies and executions
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Plan and develop sales support materials in coordination with the promotional team
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Work closely with Product Management to build effective product launch schedules
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Development and support of clients communications throughout the product development life cycle and at later stages
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Develop plans to build competitive advantages for the company and its products lines
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Perform win/loss analysis and competitive comparison
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Prepare and deliver conference presentation and media interviews
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Support all sales and professional services strategy and offerings.
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Translate customer needs into business requirements and communicate these requirements to Product Management
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Staff and manage the marketing department, the Marketing Communication Department, the Product Management department, and the user experience group.
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Manage the Marketing Department Budget and delivery of all marketing activity within agreed budget.
The achievement of frequent, timely and positive media coverage for x and its software solutions across all available media.
Managing the entire product line life cycle from strategic planning to tactical activities in coordination with the product managers
Specifying market requirements for current and future products releases by conducting market research supported by on-going visits to customers and non-customers in coordination with the market intelligence manager and user experience group
Driving a solution set across development teams through market requirements and product positioning.
Developing and implementing a company-wide go-to-market plan and working with all departments to execute the agreed-upon plan.
Analyzing potential partner relationships for x software product lines.
Follow existing leads and achieve sales objectives in coordination with the sales department.
Establish new leads, grow the sales pipeline, implement strategies of increased market penetration that meet short and long-term business and marketing objectives Interact with product management and the market intelligence specialist to facilitate and accelerate the promotion of existing products and the development of new products

Skills
+7 years marketing experience of software financial solutions.
Bachelor degree in Business Administration/Marketing or related field
Experience with financial software solutions.
Extensive experience in all aspects of developing and maintaining marketing strategies to meet
organizational objectives.
Strong understanding of customer and market dynamics and requirements.
Willingness to travel and work in a dynamic international team of professionals.
Proven ability to oversee all marketing, promotional and product management staff and activities.
Background in financial markets is highly desirable
Experience with financial software solutions
Strong understanding of customer and market dynamics and requirements.
Willingness to travel within the GCC region and work in a dynamic team of professionals.
Proven leadership and ability to drive the marketing team.
Strong leadership, facilitation, and communication skills
Excellent written and verbal communications and presentation skills in English and Arabic
Demonstrated ability to quickly learn about new products and technologies as well as deadlines in a fast-paced environment
Strong organizational skills
A proven track record of achieved or surpassed organizational objectives.
Must be an exceptional individual with a strong drive and a passion for challenges.

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