Marketing Manager | Manama, Bahrain

My client who is a leading master shopping malls developer in UAE, based in Dubai is now looking for a Marketing Manager for there Bahrain new shopping mall.

Job Purpose:
Responsible for achieving corporate objectives in terms of developing and implementing market strategy for BCC; Ensure market share, growth and profitability. Also responsible for formulating and implementing marketing strategies; As part of the core-management team, should participate in evolving BCC-corporate policies and goals.

Key Tasks:
1 Develop and manage strategic competitor initiatives to ensure BCC maintains market dominant position

2 Plan and execute strategies for BCC promotions.

3 Design and manage various marketing programmes.

4 Initiate demand by organising events, strategy, planning and development of consumer promotion.

5 Oversee support to the customer service centre and information centre.

6 Generate ideas and actively pursue a new product development.

7 Develop the marketing strategy and facilitate annual marketing plan, through analysis of marketing and competitor activity, including post evaluation.

8 Oversee the implementation of all the elements in marketing mix.

9 Prepare budget and control, financial management related to marketing.

10 Maximize the performance of advertising agency by closely monitoring.

11 Initiate loyalty card program

12 Increase awareness and distribution of card through re-drive and promotional opportunities.

13 Oversee City Strollers and other programmes for the Centre. Organise community programmes and events for non-sale periods.

14 Plan and organize Merchant Conference, Customer Service Training, Mystery Shopper, Merchant Communications and improve overall Merchant Communications and Customer Service.

15 Oversee all Centre seasonal and promotional décor.

16 Co-ordinate quarterly GROUP & Major anchor BCC shops in brainstorming and possible future promotional tie-ins.

17 Spearhead and Chair the Bahrain City Centre Advisory Board bi-monthly meetings.

18 Prepare and submit a minimum of one award in each programme per year.

19 Co-ordinate and plan for annual mall-wide sale during non-promotional period.

20 Organize and process all GROUP annual sponsorship of Dubai Government festivals and events.

21 Co-ordinate meeting between GROUP / BCC Retailers to seek out recommendations on advertising, agency and other yearly fees, bi-monthly meetings.

Dimensions: -Financial:
1 Responsible for budget setting, control & financial planning marketing budget.

Complexity:
1 Should possess a University Degree with 8+ years experience in Shopping Centre Marketing, Public Relations, Media and Management.
2 Should have min. 2yrs working in abroad in international marketing for relevant job experience.
3 Must be experienced in event planning and management.
4 Required to be computer literate.
5 Must set objectives & achieve high international standards with regard to shopping centre industry.
6 Must be a team player and be able to work with all levels of management.
7 Must be able to work with retailers & provide possible co-marketing opportunities for those challenged retailers within the Centre.
8 Must be able to provide the necessary customer service requirements for the centre and be able to respond to customer inquiries.
9 Should have ability to formulate marketing strategies, assist in identifying markets for potential business ventures and develop business plans.
10 Should be self-motivated with an aggressive and a positive attitude forwards sales and marketing.
11 Can demonstrate the ability to work independently with minimum supervision.
12 The market is very competitive; so, should have the stamina for sustained effort as well as the ability to motivate the marketing and customer service team to retain the GROUP’s lead in the market.

Salary Range – BD – 3000/- PM

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