Marketing Manager | Sharjah, UAE
Marketing — By Samer Marzouq on November 22, 2009 at 7:23 pmThe Role
Our client a leading FMCG company located in Sharjah is looking to hire a Marketing Manager.
The role would include but not be restricted to:
• Responsible for all Categories or Groups of Products or Brands as assigned.
• Responsible for developing and delivering Annual Marketing/ Category/ Product Group/ Brand Plan in respect of Volumes, Market Share and Margins in Domestic and International markets; as consistent with the annual business plan.
• Responsible for generating long term customer / consumer demand and salience for categories, group of products / brands and to this end develop a Marketing Strategy.
• Responsible for generating Marketing campaigns and determining appropriate Media-mix viz: TV, print, hoarding, radio, point of sales and internet etc.
• Responsible for developing marketing budgets in terms of ATL/ BTL, its prudent deployment and ensure budgeted category/product group / brand margins.
• Determining marketing / consumer research objectives with regard to existing and new products, initiating market research and integrating research findings to product plans.
• Work with R&D for formulating new products agenda and recipe cost management.
• Launch New Products / New Packs / Packaging as planned.
• Ensure adequate pipeline of talent and skills for succession by designing and activating a field force career path and plan in collaboration with Unit HR.
Requirements
The Ideal person should be an MBA with 8 or more years of experience in the similar industry.
Experience in marketing of Olive Oil brands is a mandate.
The candidate should possess bilingual skills in both Arabic & English.


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