Field Marketing Events & Brand Activation Manager | Abu Dhabi, UAE

Our client, a global FMCG multinational company, currently seeks a Field Marketing Manager to join their expanding regional team. This is a phenomenal opportunity to join one of the most prestigious FMCG multinationals, in a mid management role. Based in Abu Dhabi, you will report to the Marketing Manager at the U.A.E. Country office in Dubai.

You will implement the annual strategic business plan for Abu Dhabi. You will need to develop and grow consumer product trial, brand awareness & image through implementing the company’s marketing mix in Abu Dhabi with the highest standards of planning and execution excellence. You need to build, lead & motivate the Abu Dhabi team to deliver/exceed the agreed business results through processes and activities which meet the company’s standards. You need to execute consumer collecting & sampling activities in a manner consistent with brand personality and strategy.

You must track competition and market developments to proactively adapt plans and strategic direction quickly & effectively. You have to recommend and implement innovative solutions, ideas, processes, and breakthrough marketing / sales activities which will further grow the per capita consumption and / or improve the organization / structure. You will also need to work closely with the distribution partner to set up, follow through, update and assess right KPIs for distribution build up, trade marketing standards/ initiatives and sales & distribution team training to achieve the agreed sales & distribution objectives.

You will possess excellent knowledge of U.A.E.’s culture, customs and trends. You will have excellent linguistic skills in Arabic and English. You will be innovative and results oriented. You must have strong leadership skills and demonstrate the ability to lead from the front. You will be comfortable in a fast paced, performance oriented work environment and possess a positive “can do” mind set.

As the ideal candidate, you must be degree educated with around 4-5 years of marketing, promotions and events experience within an FMCG environment. You must either live in Abu Dhabi or relocate to Abu Dhabi; those wishing to remain in Dubai will not be considered for this role. You should have worked within U.A.E. for at least 2 years either in FMCG brand communication within an agency environment or client side. You will be someone who is genuinely interested in lifestyle events, sports marketing and brand activation You must be well networked, with a passion for social culture and also with an understanding of the new “up and coming” venues and social places for this brand’s target consumer. You will be a good people manager, with excellent marketing ability and influencing skill.

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