Marketing Communication Executive | Royal Group Abu Dhabi, UAE
Marketing — By Samer Marzouq on February 25, 2010 at 6:16 pmJob Description
1- Define and write campaign briefs based on plan
2- Create and manage campaign schedules
3- Define success criteria (in association with Marketing and/or Marketing Communications Manager), how they will be measured and ensure measurement is undertaken
4- Select and brief agencies across all required disciplines
5- Coordinate PR agency pitches involving appropriate team members
6- Facilitate decision making on campaign production issues including creative approach and agency selection
7- Manage selected creative agencies through all stages of production
8- Coordinate other third party service providers including PR, media and distribution agencies
9- Work with production consultants and initiate print production and fulfilment schedule planning
10- Manage and maintain product websites
11- Maintain information on IT systems to enable management and tracking of campaign activity
12- Ensure delivery of all campaign applications on time, to budget and to the highest standard
13- Provide regular reports and reviews of campaign metrics to Marketing Management?


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