PR Manager | Dubai, UAE

Our client are a Mall Owner/Management company and they require a PR Manager to organise the PR for publicizing their shopping mall. You should have numerous contacts and existing relationships with people in the UAE media. You will need to be an Arab speaker for this role.

Media Management
• Maximise positive publicity, minimise negative publicity

Management of PR plan
• In consultation with PR agency and Senior Marketing Manager

Management of Internal Communications
• Ensure all employees are kept informed of business achievements and milestones.

Communications Strategy Development, Implementation & Support
• Assist with the development and implementation of communications strategies regarding projects.
• Provide general communications support – may involve reviewing, critiquing, advising, writing, facilitating.

PRINCIPAL ACCOUNTABILITIES – SPECIFIC FUNCTIONS
Media Management
• Develop and maintain relationships with relevant journalists
• Develop and implement PR strategies targeting centre and corporate PR opportunities
• Prepare media releases, holding statements, briefing strategies, key messages, Q and A packs and media kits as required.
• Manage ‘media crisis’ situations and where necessary involve/manage PR consultancy
• Assist centre teams in developing and implementing media strategies relating to centre issues.

Management of the annual PR plan in consultation with the PR agency including
• Manage all public relations activities on a day-to-day basis according to the agreed plan
• Dealing with both corporate and project specific PR
• Liaison with Corporate Communications and Marketing
• Organising press events, conducting media & industry specific site tours
• Following up with agency for media coverage reports
• Regular evaluation reports of PR results from relevant campaigns
• Adhoc requests for information and images
• Organising internal staff interviews with media
• Reporting on monthly basis

Management of Internal Communications including:
• Liaison with relevant project Marketing Managers in terms of joint communications
• Managing, writing and obtaining signed approval for required internal communications
• Develop and communicate internal briefing kits where required

Communications Strategy Development, Implementation & Support:
• Assist with production of all material necessary for strategy implementation targeting B2B and B2C
• Develop and roll out necessary materials
• Participate in strategy development forums as required
• Develop communications strategies for retail projects targeting relevant stakeholders.
• Provide communications advice as required.
• Represent ‘communications’ voice.
• Assist senior team in the preparation of various business communications

QUALIFICATIONS & EXPERIENCE
• Degree educated (preferably business/marketing/communications)
• 5-8 years marketing/communications/public relations experience
• Previous marketing experience preferably in a retail or property environment.
• Advanced written and spoken English language skills
• Organised
• Presentation
• PC Skills
• Team player
• Flexible approach to work
• Change management ability
• Commercial customer focus
• Results focus
• Communication & influencing
• Building effective networks
• Team working
• Creative perspective
• Self development focus
• Self management

Key Demographic Requirements – applicants must be:
Based in UAE
Arabic Speaker

Apply Now!