Social Media Marketing Conference

PR & Promotion Coordinator | Jordan Tractor And Equipment Co. Amman, Jordan

PR — By Samer Marzouq on September 25, 2009 at 9:59 pm

- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Prepare and negotiate advertising contracts.
- Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets.
- Gather and organize information to plan advertising campaigns.
- Confer with department heads and/or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- Confer with clients to provide marketing or technical advice.
- Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
- Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
- Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
- Plan and execute advertising policies and strategies for organizations.
- Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms
- Coordinate with the media to disseminate advertising.

Skills
Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Communications and Media — Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

Service Orientation — Actively looking for ways to help people.

Persuasion — Persuading others to change their minds or behavior.

Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems

Oral Comprehension — The ability to listen to and understand information and ideas presented through spoken words and sentences.

Oral Expression — The ability to communicate information and ideas in speaking so others will understand.

Originality — The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.

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