Regional Communication Manager | Al Mana Luxury Dubai, UAE

GENERAL ROLE:
The Hermès Regional Communication Manager is in-charge of all communication aspects of Hermès in the Gulf.

In agreement with the communication strategy developed by Al Mana Group and Hermès International, the jobholder will have to plan and implement a communication strategy for Hermès in the GCC in line with commercial objectives and aiming at raising the awareness of the Hermès brand, identity and image in the Region.

To take full planning, budgetary and implementation responsibility for Hermès’ marketing communications press and public relations activity in the GCC providing the necessary support to the retail and wholesale (Perfumes) networks in achieving their yearly budgeted sales.

To develop the performance of all staff under the jobholders responsibility, setting objectives, reviewing results and recommending appropriate training when needed.

PRINCIPAL ACCOUNTABILITIES:
In agreement with the different Communication Departments of Hermès International in Paris, propose a communications strategy for Hermès Group in the Gulf both in line with sales objectives and long-term goals of the Company.

Develop a yearly communications plan with appropriate budget to deliver the strategy, and implement the agreed plans, ensuring all expenses are kept within the agreed budgets.

Develop and implement an annual advertising plan.

Develop and implement an annual press plan with the support in order to achieve quality media coverage on Hermès products and activity in the Gulf. Be the main point of contact for the press in order to build a reliable network.

Conceive and set-up all public relations activities (exhibitions, sponsorships, promotions, store openings) with the support of internal & external resources in order to build a solid customer database, increase foot flow and raise the brand awareness in the Gulf.

Develop and manage the customer database at its fullest in close cooperation with store managers. Plan and implement all direct mailing operations.

In close coordination with the Publishing department in Paris, organise and set up all the printed communications dispatch in the Gulf (such as le Monde d’Hermès,…)

Organise and set-up the agreed window decoration program for all the stores with the support of internal & external resources, aiming at bringing to the Malls the level of creativity, innovation and elegance of Hermès.

Ensure that all communication operations of Hermès in the Gulf bring our clients closer to the Hermès brand, identity and values.

Supervise closely and regularly assess the cost and performance of all external agencies and suppliers appointed to implement part of the annual communication plan.

Manage and develop the activity of the Head Office Press Showroom based in Old Town Burj Dubai.

Ensure coordination of communication plans for selective distribution (Perfumes, Arts de la Table, John Lobb Shoes).

OTHER RESPONSIBILITIES:
Maintain good working relationships with all departments of Al Mana-Hermès Teams, Hermès International, Hermès Sellier and other Hermès subsidiaries, as well as Hermès providers.

Ensure that all Hermès staff in the Gulf are kept informed of the company’s communication activities at all times.

Be aware of competitors’ communications activities in the Gulf. Discuss these benchmarks with the General Management as often as needed.

ULTIMATE GOALS:
To contribute to the growth of Hermès in the Gulf by developing the awareness of the Hermès brand and promoting Hermès products in the region.

To establish a strong identity of Hermès in the Gulf, through its values, services and products.

Requirements
Global experience in Communication of minimum 7 to 10 years.
Exposure in a Communication Department or within a Media or an Agency in the Gulf of minimum 5 years.
Ideally Arabic, English and French Speaker.
Passionate and expert in the Communication area.
Flexible, Involved, Dynamic, Creative, Innovative, Curious, Team Player, Friendly, Reactive, Leadership skills, Ability to challenge her/himself.

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