Social Media Marketing Conference

Regional Corporate Communications Manager | Manama, Bahrain

PR — By Samer Marzouq on February 9, 2010 at 2:03 am

Copyrighting (30%)
Ensure that internal and external communication are alligned
Write the bank’s Gulf Wide Newsletter
Write all external communications, including: releases, brochures, invitations, speeches/speaking points, Q&As, holding statements, economic reports, etc.
Prepare major presentations in internal and external events.
Write various proposals and reports for major CSR initiatives,
Create external collateral when needed (Brochures, pitch books, folders, etc.)

Internal Communications (20%)
Manage internal communication throughout the bank’s growth, and ensure that all staff understand the business & where it is heading
Write and disseminate local newsletters
Ensure the GCC’s visibility in global publications (newsletters, annual report, etc), web radio, etc.
Quarterly video-taped message + web radio by management
Ensure effective communication in every quarterly staff lunch across the region. (aim for one communication mention in every lunch)
Share releases and important announcements with staff
Create & conduct a survey or focus groups to understand if staff read current internal news generated from Gulf Communications
Measure internal perceptions
Launch a communication campaign to change the perception of the communications department
Create & Manage an internal facebook (or similar IT-based tool)
Organise the annual Territory meeting, gathering the bank’s top heads in the GCC.

Events (30%)
Coordinate with the team, events agencies, and communication relays to organise high-profile events that serve all business lines and functions

Support business lines in the organisation of their own events by providing branding and approving all collateral

Corporate Social Responsibility (10%)
Work with the CSR outsourced team to ensure effective implementation of the bank’s CSR projects.

Visual identity and branding (5%)
Coordinate with Corporate Communications Coordinator with regards to all visual identity

Coordinate with graphic designer and ALL other departments with regards to all collateral, greeting cards, diaries, brochures, folders, printing documents, etc.

Management (5%)
Creation, implementation, and reporting of Corp Communications plan (Internal and External) and budget

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