Regional Marketing Manager | Dubai, UAE

The Main Purpose of the role:
•Identifying, evaluation and pursuing business building opportunities across the brand portfolio
•Providing strategic oversight and coordination for marketing activities across the company’s regional business unit structure

The main areas of responsibility:
•Enhancing the brand portfolio’s value and reinforcing its meaning with customers around the region
•Stimulating and driving product innovation and development
•Brand stewardship and strategy development for brands in the region
•Portfolio management and SKU rationalization on a regional and local level
•To work as an internal consultant and help drive a more sophisticated, consistent and co-ordinated approach to marketing, advertising and promotion and through his/her expertise and experience, s/he will help the company to accelerate volume and earnings growth in emerging markets around MENA
•Oversight of all consumer insight activities, delivering rich local understanding and seeking synergies across countries
•Ability to act effectively as the cultural custodian of the MENA markets within the organization to ensure that EMEA marketing management decisions are appropriate and effective in his/her region
•Interact closely with the different Country Operating Heads for the efficient flow of information and feedback, resulting in a faster decision-making and greater respect from the field

Requirements
•Marketing qualification
•A minimum of 10 years experience in an FMCG environment, ideally in food categories
•Experience in graphic design
•Strong communication skills
•Ability to lead and motivate a team of marketing managers, graphic designers, marketing administrators
•Strong manager of people, able to strike an appropriate balance between delegation and hands-on involvement

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