Head of Marketing | Visa International Dubai, UAE

PURPOSE
* To manage, prioritise, coordinate and implement Marketing resources, plans, programs and initiatives for the Middle East and Levant/Pakistan markets.
* Establish, develop and maintain strong, collaborative working relationships across the spectrum of stakeholders.
* To lead input to sub-regional marketing plans and budget requirements.
* To effectively manage and implement Visa Marketing campaigns that support the achievement of overall business, product and brand/marketing objectives

KEY RESPONSIBILITIES
* To manage the qualification and quantification of country level marketing investments.
* To develop specific country level marketing strategies.
* Develop, co-ordinate and implement strategic marketing and communication plans designed to meet client and market requirements.
* Manage the allocated budgets for the sub-region.
* Assist with the identification and analysis of card payment trends.
* Continually monitor existing and potential competitor marketing.
* Work collaboratively with Global and regional marketing teams, and in support of country and product/acceptance teams.
* Contribute to the identification of new market
* Deliver a comprehensive plan for all TTL marketing support & communications activity in line with the overall marketing plan
* Actively support global brand and sponsorship strategies
* Effectively manage all stakeholders responsible for the successful implementation of campaign, including agencies, suppliers, merchants, clients and others as appropriate.
* Influence and gain the support and commitment of client banks to participate in Visa marketing activities, negotiating the financial terms of their participation, and where possible ensure joint contributions.
* Provide professional marketing advice and consultancy to client banks on a planned, ad hoc, and spontaneous basis covering both strategic and tactical marketing activity aspects.
* Co-ordinate periodic strategic marketing forums within sub-region.
* Implementation of Global Olympics and FIFA sponsorship activations, in line with best practices

Requirements
* Significant experience in marketing with a strong brand management and brand communications bias.
* Demonstrated track record in the management of external agencies and the development of through the line campaign materials.
* International marketing experience essential, ideally in consumer card sector.
* Expert knowledge, skills and demonstrated track record across a range of functions including brand, planning, marketing analytics, performance management.
* Strategic and innovative thinker with commercial acumen also capable of strong execution.
* Retail banking/financial services sector or card acquiring business experience.
* Knowledge and understanding of banking operations and/ or payment schemes, including products & services, business systems and processes.
* Strong communication, interpersonal and collaboration skills are needed to influence direction and change attitudes and decisions of senior level international bankers.
* Strong self-management skills including demonstrable drive and energy
* Sales experience and proven negotiation skills
* Project management skills
* Analytical skills and ability to develop quantitative models e.g. business case, forecasting
* Consummate Team player
* Multicultural sensitivity and interpersonal relationship management, including the ability to work effectively within CEMEA, between regions and with Worldwide Services staff
* Candidate must have the ability to travel frequently, including to Saudi Arabia

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