Retail Advertising Manager | General Motors Dubai, UAE

The Retail Advertising Manager is responsible & accountable for the coordination, development and execution of all retail promotions across all brands, for retail-brand integration, and for developing profitable strategies that maximize traffic to & sales conversion at dealerships.

The Retail Advertising Manager should:

1. Lead “go to market” tactical strategies
a. Grow Vehicle Retail Sales Volume & Market Share as per targets
i. Support Company’s CY Market Share & Volume objectives through the successful development & execution of retail promotions and below the radar” strategies; key programs include:
1.Fast-start events
2.Ramadan events
3.Hajj events
4.Summer events
5.Clearance events
6.Year-end events
7.Sales team challenges
8.Motorshow promotions
9.Retail loyalty/conquest plays
ii.Drive Company’s “Go to Market” strategy by managing the regional retail promotions calendars and leading other portfolio-wide marketing initiatives as required (e.g. leasing;)

b.Improve Vehicle Contribution Margin
i.Help manage Company’s retail sales incentive budget for retail promotions and “below the radar” programs in an efficient manner while maximizing retail sales results (maintain RSI budget on planning calendar)

c.Improve Dealer Satisfaction
i.React to dealer/field feedback from both formal and informal channels to deliver retail promotions that will generate high dealership enthusiasm and lead to incremental sales
ii.Develop clear, concise communications to help dealers & field staff understand & execute our retail promotions and “Go to Market” strategy

d.Increase Customer Purchase Delivery Satisfaction (PDSS)
i.Implement a Retail Promotions Development Process to improve the efficiency, quality, and flexibility of these events for both internal & external stakeholders (well-planned & well-executed promotions lead to higher PDSS scores from satisfied consumers)

2.Accelerate Cost Reductions and Quality improvements
a.Reduce Structural Costs
i.Control spending on CI, administration, & infrastructure costs associated with retail promotions while still meeting or exceeding program objectives
ii.Develop Retail Promotions Scorecard to assess the results of each program & capture lessons-learned which can be used to reduce or eliminate mistakes that result in unplanned CI or SA expenses in future programs

b.Maintain Business Controls & High Corporate Governance
i.Ensure that Legal is consulted on all retail promotions to minimize risk to the corporation
ii.Ensure that all retail marketing processes & procedures are SOX compliant, and defined/mapped in SOPs

3.Anticipate Business Problems/Opportunities & React
a.Monitor industry trends (e.g. tolls, fuel prices, credit issues, tax/tariff issues) and competitive activities regularly: react quickly, as required
b.Interface with global retail marketing teams to ensure relevant information & best practices are applied

4.Support the Advertising Manager to coordinate and execute overall brand advertising, ensuring integration with retail advertising.

5.Candid Performance Feedback Process
a.Provide regular feedback and direction for Dealer Business Centre to ensure the most effective field communications possible
b.Ensure Customer Care Center is briefed for every promotion to enable effective fielding of customer inquiries

Requirements
Solid retail advertising / marketing experience, Field sales experience

Very strong multi-tasker; strong negotiating skills; leadership qualities; strong presentation skills; analytical skills; proficiency with common computer applications, effective supervision, delegations.

Apply Now!