Senior Marketing Manager | Kobaltt Dubai, UAE

The Role

My Client is looking for senior marketing manager for role in events.

Job role includes:

• Create and implement an integrated marketing strategy for the entire exhibition including exhibitor, conference and visitor campaign
• Set out and monitor entire budget, drop schedule and media plan
• Use the full marketing mix to promote the exhibition and conferences in accordance with the marketing strategy from Exhibitor promotion through to Visitor promotion.
• Analysis of previous marketing campaigns and execute targeted selections on internal database system
• Identify appropriate media partners and associations and negotiate barter deals to maximize event exposure
• Ensure show websites are fully up to date with latest information
• Set up media deals with external organisations to ensure maximum exposure at lowest cost to show budget
• Strategic database build
• to develop PR opportunities for events
• Coordinate the design and production of all marketing collateral, including sales brochures, conference brochures, visitor tickets, print advertisements, web banners/emails etc
• Use new media tools such as social platforms to create new marketing channels
• Write copy and proof all marketing materials in conjunction with GMM
• Update and adhere to agreed marketing budget, including updating monthly budget forecast
• Provide KPI reports for update meetings with Group Marketing Manager & Exhibition Director/Manager

General

• Manage and co-ordinate the activities of one marketing manager and one marketing executive
• Manage and co-ordinate all external suppliers including Print, Mailing House, Design and Research
• Manage and co-coordinate internal departments such as conference production, telesales, database, web
• Provide any other reporting information as required by show team
• Perform any other duties as commensurate with the grade and level of responsibility

Requirements

Essential
• Events marketing experience
• Proficient in the use of MS Office including intermediate/advanced Word and Excel
• Thorough understanding of direct marketing initiatives including mail and email marketing
• Understanding of database marketing including developing and growing new data, segmentation / advanced targeting through data selection, updating data.
• Online marketing experience to include search engine optimisation, PPC and banner ad placement
• Significant exposure to design and print suppliers / agencies
• High level of copywriting and collateral production knowledge
• Deadline and target driven
• Experience of working in a pressurised environment
• Excellent verbal and written communication skills

Apply Now!