Dubai, UAE, 10 December 2012: Jotun Paints MENA and creative agency Leo Burnett Dubai are pleased to announce a recent win at the 13th annual Orkla Growth Awards. The win, in the Best Advertising Category, was awarded for the ‘Change to the No. 1 in Paints’ MENA-wide campaign, created by Leo Burnett Dubai.
The Orkla Awads focus on the overall target of creating profitable business growth through advertising, innovation, promotion, and packaging to name a few. The 13th annual Orkla Growth Awards competition saw more than 192 entries across the different categories.
According to the Orkla Growth Awards Jury, “the ads for Jotun Fenomastic, Lady and Jotashield in the Middle East and North African regions are great pieces of advertising. They grab the consumers’ attention by using visually strong creative ideas that clearly present the benefits of the different paints and reasons to believe the bold claims. The films are engaging to the target group, without making the brand promise less clear. The brand is clearly integrated in the films and the casting is great, making the films stand out of the advertising break with plenty of warmth and credibility. The sales have been very good in the total region the first two months. An excellent piece of advertising!”
Speaking of the win, Marian Bahader, Communications Manager at Jotun Paints, said: “It’s very rewarding to be a winner. The finalists all had some really good campaigns which makes the winning even more special. The jury described the campaign as though they’ve been part of its development process so it’s very reassuring to know that its intentions have been clearly delivered.”
“The post campaign results were all very positive and so was the brand’s recall and awareness in the region, but it’s always an extra bonus when a campaign gets recognized and win awards, especially by such a reputable body as Orkla,” added Bahader
Jean Traboulsi, Managing Director, Leo Burnett U.A.E. said: “We are very delighted by this recognition from one of the largest international business groups. This is the result of a full partnership and collaboration between Jotun and Leo Burnett to further boost the Jotun brand’s recognition and image in the region.”
According to Claudio Iurilli, Jotun Paints MEA marketing director, “this year witnessed Jotun’s new direction towards building on its heritage whilst organically develop its approach towards mass communications.”
Erik Aaberg, Group Executive Vice President Jotun Paints, said: “Through the launch of new innovative products and world class communication, Jotun in the MENA region clearly has strengthened its number one position in colours, design and exterior protection. The campaign is a major step forward for us in the way we communicate and build footfall to our stores. I am very proud of our team who has a carried this through.”
In addition to securing the Best Advertising Category, Jotun also won the Best B2B Innovation Category for its Hull Performance Solutions (HPS). Jotun’s Lady and Fargesenter brands were finalists in three other categories: Best Packaging and Best Core Business Innovation for Lady, and Best Promotion for Fargesenter.
To watch some of Jotun’s campaign advertisements click here: http://www.youtube.com/channel/UCTCUg8yHXl5ezqV_SOYcCRw?feature=results_main
Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer
