Such an awesome idea, yes the world turned into a big WiFi zone, and the more connected we are the more disconnected we become, everyone is hooked to their smartphone, we are not paying attention to the world around us, and that calls for a break, a Kit Kat break!
The idea was to create a Free No-WiFi Zone with a radius of 5 meters, all signals were blocked so people could escape e-mails, updates, tags or likes. I think we seriously need this!
Advertising Agency: JWT Amsterdam, the Netherlands
Creative Director: Bas Korsten
Concept: Ben Goedegebuur, Fethi Uluak
Design: Kyoko Takeshita
Photographer: Tim Keen
Producer: Elke ter Bogt
Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer
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Adel