Kodak to share effective communication solutions at its Marketing Innovation Seminar 2010

Under the theme ‘Good Products Don’t Sell Themselves’, Kodak, the world’s foremost imaging innovator, is giving communication professionals and commercial printers a chance to discover how to communicate more effectively, diversify and increase sales by attending the Kodak Marketing Innovation Seminar 2010.

The half day event, being held on October 12 at The Address Hotel, Dubai Mall, will feature presentations from a team of international experts who will be arriving in Dubai exclusively for the seminar.

The Marketing Seminar 2010 will feature a packed programme, with delegates receiving practical tips on how new technology can help increase consumer response rate and deliver highly targeted campaigns that spur sales. Some of the interesting topics to be covered at the event include new direct marketing trends, transpromo – turning a cost centre into a profit centre, digital publishing and the future of digital high speed color printing.

Arif Khan, Area Manager for MEAF region at Kodak Near East added:

“Communicating in today’s over-crowded and complex market is getting tougher. The Marketing Seminar is a good opportunity to learn how communication around us is changing and what can be done to create impactful 1 on 1 communication that results in better return on investment. Consumers today need personalized attention and Kodak has unique solutions to help marketers cut through the clutter and communicate effectively.”

“We expect brand marketers, entrepreneurs, especially those in the business of creative design & print production and transaction marketing professionals to take advantage of the free seminar,” he added.

The Marketing Seminar 2010 is free but places are limited and those interested must register online at the earliest to reserve their seats. The half day programme includes a sumptuous lunch and attendees will also be in with a chance to win the latest Kodak pocket video camera, the Kodak PlaySport, an underwater, full HD video camera with social network sharing capabilities.