This may seem like an average TVC but I think they really nailed it, few products and brands make me feel nostalgic but Kraft cheese stands out, it reminds me with my childhood and the sight of my mother preparing the sandwich, it’s a treat we all loved!
One of things I like about Kraft cheese is the containers, the glass in specific, we used these empty glasses to drink water and juice, if you think about it, it’s a never-ending set of glasses, no matter how many we broke, it’s already been replaced!
The TVC plays around childhood memories and how the brand was part of it, things are a bit different in my family, we usually don’t sit around the dining table to eat sandwiches, but hey, at the end of the day it’s all about the family.
Credit: JWT Dubai













