Access to over 35 million potential visitors with new Dotmena partners
Dubai, UAE – December 18, 2012: Mediaquest, a leading media company in the Middle East and North Africa, is enhancing online marketing opportunities for leading brands through the expansion of Dotmena, the company’s premium online network created to connect advertisers to the growing number of key audiences online.
Internet usage across the Middle East has increased by over 20% in the last 2 years; over half of the almost 78 million users can be reached through Dotmena and a new partnership with Effective Measure allowing advertisers to monitor website traffic and audience data.
Dotmena’s exclusive partnership with Time Inc, a division of Time Warner a global leader in media and entertainment, is the latest addition to the company’s growing portfolio which also boasts leading websites people, instyle and entertainmentweekly.
Alexandre Hawari, co-CEO, Mediaquest said: “The latest partnerships for Dotmena are in line with our digital growth strategy and commitment to expanding the markets of international brands across the MENA region through bespoke insights and marketing platforms that connect directly with consumers across our premium online network, providing our clients with valuable opportunities.”
Dotmena currently represents more than 35 million unique visitors and 1 billion impressions across varied sectors, and was launched by Mediaquest as a premium digital network to connect luxury brands and extend reach with key audiences across the MENA region.
Commenting on the expansion, Rosy Kachouh Nawfal, General Manager, Dotmena said: “Through our new partnerships and tailored marketing platforms, we aim to create growth for existing and prospective clients and further build on our competencies in providing digital expertise. The partners strengthen the advertising outreach for brands across our high quality network of business, entertainment and lifestyle websites enabling them to achieve their marketing goals.”
Mediaquest’s extensive print and online portfolio can be found online at www.mediaquestcorp.com and details of Dotmena’s new marketing platforms can be found on www.dotmena.com.
Mediaquest is one of the leading media companies in the MENA region and for over 20 years has provided unique insights into the Arab world through its diverse portfolio of over 20 consumer and trade publications covering business, marketing, communications, women’s interests, lifestyle, entertainment and automotive sectors. The company publishes in three languages and operates an international network across Algiers, Beirut, Dubai, Jeddah, Riyadh and Paris.
About Mediaquest: partner in media, partner in digital, partner in events… partner in success
www.mediaquestcorp.com
For more than 20 years, Mediaquest has provided unique insights into the Arab world through its diverse range of media. It operates in Algiers, Beirut, Dubai, Jeddah, Riyadh and Paris and publishes in three languages. With more than 20 consumer and trade titles covering business, marketing, communications, women’s interests, lifestyle, entertainment and automotive, Mediaquest is one of the leading media companies in the Middle East and North Africa. Mediaquest’s mission is to inform, educate and entertain audiences in the Mena region, providing a bridge between the Arab world and the West. It prides itself in providing unbiased analysis of the issues that matter most to the region.
Partner in publishing
Mediaquest Publishing – Business, corporate and consumer magazines. Celebrated titles include Arabies, Saneou Al Hadath, Trends, Gulf Marketing Review, Communicate, Haya, Raceweek, Kippreport.com, Autocar Middle East with F1 Racing Middle East and Policy.
Partner in digital
dotmena – dotmena is fast becoming the premium network of choice for advertisers and publishers to expand their reach in the region. dotmena represents more than 2,000 websites in the fields of business, marketing, communications, sports, women’s interest, lifestyle and entertainment, allowing us to match the right ad to the right audience at the right time. www.dotmena.com
Partner in events
Mediaquest events creates, project manages and delivers successful events, including:
- GMR Marketing to Women Conference: deconstructs conventional marketing wisdom to help unearth fresh insights, new attitudes and research to help marketers connect more deeply with one of the region’s most influential consumer bases.
- GEMAS Effie Mena Awards: the regional version of the world’s premier awards for marketing excellence, the Effie. It is one of the most eagerly anticipated events on the Middle East’s business calendar. www.gemaseffie.com
- Insurex: A Meeting of Minds from the Middle East Insurance Industry, bringing together insurers, reinsurers, brokers, regulators, risk managers, lawyers and consultants from across the region and international markets to discuss key trends and share best practice, creating an open platform for discussion, sharing information and networking. www.insurex.me
- SPIA: The Sports Industry Awards is a joint venture between 360 Sport and Mediaquest, designed to showcase the relationship of sporting excellence and business. The inaugural event will take place in March 2013. www.spia.ae
