Lenovo Showcases Latest Line Up GITEX 2011

Emerging markets set to drive next wave of expansion as Lenovo heads for number two position worldwide

Dubai, UAE – October 4th, 2011: Lenovo Middle East reinforces its bid for the number 2 spot in the global PC market with a world-class line up of Think and Idea innovations at this year’s GITEX Technology Week. The product showcase demonstrates a firm commitment to serving the PC market with new technologies, and investing in new areas to continue outpacing competitor growth. Recent launches have extended Lenovo’s product range into the tablet market and introduced powerful new super-slim laptops for the business and consumer markets.

“The PC industry is navigating a period of changing dynamics as we head towards 2012, with emerging markets really driving this next wave of expansion,” said Jack Lee, Corporate Vice President, Lenovo Group, and General Manager, Middle East and Africa. “Lenovo continues to spearhead market growth and we are confident in securing the number two global sales position by the end of this year. To achieve it, we fall back on the innovation that is built into the DNA of our business and into the suite of technologies that you will see on display at GITEX.”

Lenovo is hosting its annual Technology Showcase at the World Trade Club VIP lounge, with the latest Think and Idea range of products on display. Products in the showcase include the recently launched ultra-slim ThinkPad X1, the new IdeaPad tablet K1, All-in-One desktop PC’s B520/530 and 91z/71z for SMB and consumer use respectively and the super-stylish U300s Ultrabook, which was recently launched at Fashion Night Out in New York and is on display in the Middle East for the first time.

Launched earlier this year, the Lenovo ThinkPad X1 is a phenomenally thin, yet tough, laptop combining performance, mobility and style for business users. The IdeaPad tablet K1 is Lenovo’s first entry into the tablet market, offering an Android-based device for computing and connectivity on the move, while the compact All-in-One desktop PC offers a space-efficient, sleek and powerful computer for family or small business use.

At the trade show of Gitex, Lenovo is participating through its partner FDC International where it will be showcasing its latest innovative Think and Idea range of products in Hall 4 B4-1.

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