Lenovo's Boot or Bust Sky Dive
If your laptop had just seconds to boot up? Could it? This video should answer
Boot or Bust is a multi-touch-point campaign that showcases Lenovo’s RapidBoot technology for Windows 7. Would a simple product demo do? No way. Instead, we put Lenovo’s laptop where its mouth is and created the most over-the-top product demo ever tried.
Advertising Agency: McKinney, Durham, North Carolina, USA
Chief Creative Officer: Jonathan Cude
Group Creative Director: Glen Fellman
Art Director: Rachel Marshall
Copywriter: Alex Saiz
Agency Producer: Naomi Newman
Director: Sam Stephens and John Budion (Humble)
Executive Producers: Eric Berkowitz, Persis Koch
Production Company: Humble
Director of Photography: Joe Jennings
Producer: Kayellen Moran
