22 February 2011 – For the third year, the Dubai International Advertising Festival is joining forces with Leo Burnett to form a dedicated Academy for 20 students from across the Middle East and North Africa, offering a unique intensive three-day educational programme during the regional annual advertising and communications festival that will take place next month.
Guided by their own tutor, Marilyn Roberts, Dean and Professor of the College of Communication and Media Sciences at Zayed University, the students will expand their knowledge and gain an understanding of the industry by benefitting from the various festival activities, which include a high-profile seminar programme, engaging workshops, interactive kiosks and screenings of all the competing work and shortlist exhibitions. To further enhance their learning experience, the students will also enjoy their own unique master-classes and tutorials given by top international industry figures. The Academy’s activities will culminate in a graduation ceremony. Additionally, the three best performing students will be offered an internship in a Leo Burnett office.
Commenting on their Dubai Lynx Academy sponsorship, Raja Trad, CEO, Leo Burnett MENA, said, “The Dubai Lynx Academy is a superb initiative and increasingly vital for the development of the advertising industry in MENA. Through it we can plant the creative seed, show why it is important to place the consumer at the heart of all communications, help identify talent and hope that the youth we attract today will go on to shape and lead our industry in the future. The fact that Leo Burnett is sponsoring the academy for the third year running is indicative of how deeply committed we are to Dubai Lynx’s efforts in this arena.”
“The Dubai Lynx Academy will once again offer a group of students a unique and insightful learning platform and will further assist them in the development of their careers. We are delighted to be teaming up with Leo Burnett again consolidating our commitment to nurture, motivate and inspire young talent,”
said Steve Lane, Dubai Lynx Festival Director.
Students wishing to apply for a place should contact their local Leo Burnett office.
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The 4th Dubai International Advertising Festival is the leading competition and awards for advertising creative excellence in the Middle East and Africa.
Presented by Cannes Lions International Advertising Festival together with their regional partners, Motivate Publishing, the Dubai International Advertising Festival is held with the support of Dubai Media City (DMC) and in association with the UAE Chapter of the International Advertising Association (IAA). The 4th Dubai International Advertising Festival will bring to the Middle East and Africa a series of high profile seminars, workshops, exhibitions and screenings aimed at giving creative inspiration, learning and networking opportunities to the advertising and allied industries in the region. The Lynx awards, which are part of the Festival, will honour creative excellence in Film, Print, Outdoor, Radio, Direct, Promo & Activation, Media, Interactive, Craft, Design and Integrated advertising. High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the Middle East and Africa region.
For further information, please contact:
Amanda Benfell, PR & Press Manager
Dubai International Advertising Festival
Greater London House, Hampstead Road, London NW1 7EJ, United Kingdom
www.dubailynx.com
Tel: +44-20-7728 4040; Fax: +44-20-7728 4044; E-mail: [email protected]
Steve Lane, Festival Director
Dubai International Advertising Festival
PO Box 502100, Dubai, UAE
www.dubailynx.com
Tel: +971 4 3755 649; Mobile +971 50 552 7781; Email: [email protected]
About Leo Burnett MENA
Since its inception in 1981 as the first multinational agency in the region, the Leo Burnett Middle East and North Africa group of companies has always been progressive in its thinking and approach. From a single brand agency, Leo Burnett as a group has grown to encompass a comprehensive range of communications solutions, including advertising, media, public relations, digital and CRM. The group offers both specialization and holistic integration to answer the ever-changing needs of both clients and the market place.
Today, the group has offices in Dubai, Jeddah, Riyadh, Kuwait, Cairo, Beirut, Casablanca and Amman. A network team of more than 370 talented employees is committed to enhancing their clients’ competitive advantage through an integrated, multidisciplinary communications approach that converts brand buyers into brand believers.
For further information about Leo Burnett MENA, please contact:
Aisha Ansary, Director, Corporate Communications & PR
Leo Burnett Group of Companies, MENA
P.O Box 7534, Building #11, Dubai Media City, Dubai – UAE
Email: [email protected]; Tel: +971-4-367-6108
Key Festival Dates:
Delegate Registration Opens: Now Open
Entries Open: Now Open
Entries Close: 24 February 2011
Festival Dates: 27 – 29 March 2011, Madinat Jumeirah, Dubai, UAE
Dubai Lynx Awards: 30 March 2011, Madinat Jumeirah Arena, Dubai, UAE
