LG’s ‘Life Tastes Good Championship’ Kicks off in the UAE

Ten Amateur Chefs will be selected and invited to prepare top-notch meals with LG’s Charcoal Light Wave oven

Dubai, September 16, 2012 – LG has announced the launch of its ‘Life Tastes Good Championship’, whereby budding amateur chefs in the UAE are invited to submit innovative recipes which can be prepared in one hour using LG’s Charcoal Light Wave oven.

The competition, which runs on Facebook, will conclude with the judging panel selecting 10 recipes submitted by amateur chefs, who will be invited to prepare their dish at the cook-off, which will be held on 26 September at The One & Only Royal Mirage Hotel in Dubai.

“The Life Tastes Good Championship has been running successfully for five years now, and becomes ever-more popular year-on-year. We believe the Championship is a recipe for healthy living. And with a good life comes good food. This year, in line with the competition’s theme of ‘Reflect your life on cuisine,’ we’re encouraging our participants to embrace their cultural infusions and culinary styles in their dishes,” said Mr. D.Y. Kim, President of LG Electronics Gulf FZE.

The contestants will be battling it out using LG’s innovative Charcoal Light Wave oven, which boasts a number of unique features such as Charcoal lighting heater, Active Convection Control, Energy Saving High Efficiency Heating System, and a friendly user interface.

The individuals will be given one hour to prepare a single dish and will be judged by a chef’s panel consisting of renowned Master Chefs Osama and Bobby Kapoor.

The Life Tastes Good Competition is a platform provided by LG to enable talented culinary artists to support their aspirations of becoming a master chef. It is open to all budding cooking talents within the UAE, and applicants can submit their recipes through the LG Gulf Fan Club Facebook page, located at www.facebook.com/LGGulfFanClub. The deadline for uploading recipes is September 23, 2012.

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of KRW 55.8 trillion (USD 48.2 billion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com. 

About LG Electronics Home Appliance Company
The LG Electronics Home Appliance Company is an innovator in the home appliance industry, dedicated to offering healthier and greener products, blending smart technology and trend-setting design and providing a complete solution for improving daily life. LG’s insightful products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, and built-in appliances, are designed to resonate with consumers around the world. LG’s innovative technologies and convenient features, including the world’s first interactive refrigerator, steam washing machine and combination oven and microwave, set new trends in the appliance industry, helping to establish LG as a global leader.