Liking something on Facebook won’t be helping in anyway, yes it could help in spreading the word, but it won’t feed a starving child or build a shelter for a family in crisis, that’ where volunteers come in.
Publicis Singapore created this camping Crisis Relief foundation calling for volunteers to change lives. The visuals are really strong but right to the point.
Advertising Agency: Publicis, Singapore
Chief Creative Officer: Erik Vervroegen
Executive Creative Director: Ajay Thrivikraman
Creative Director: Kris Ng
Copywriter: Dunstan Lee
Art Directors: Tan Zi Wei, Chua Xiu Lu
Photographer: Sebastian Siah / Shooting Gallery / Getty Images
Producer: Lynn Cheng
Account Manager: Khoo Kai Qi
Other Credits: Wishing Well
Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer
