Lisbon has a new font inspired by Tram Wires!
Such a great idea, Leo Burnett Lisboa created a new font for the city of Lisbon, the unique thing about this font is the fact that it was inspired by tram wires that spread around the city, not only that, but they created an interactive website where you can test and download the font for free.
While you test the new font, for each letter you write, the website shows you the places you can reach using the tram, such an amazing work! You can view the new font here: http://en.lxtype.pt/
The iconic trams of Lisbon do not go unnoticed to anyone. Neither they nor the wires that provide them with energy and that are spread across the city’s most charismatic neighborhoods. Still, Leo Burnett Lisboa looked at these in a different way and saw a typography in its complex mesh. And like that, with the support of the Lisbon City Council, the official font Lisbon was born. On the website lxtype.pt, where it can be explored and downloaded for free, everyone can test the font and find out a place associated with each letter, transforming words in spontaneous and personalized guides of the city. To spread the idea, a film was created and directed internally by Hugo Lage and with a soundtrack kindly provided by Dead Combo.
Advertising Agency: Leo Burnett, Lisbon, Portugal
Executive Creative Director: Luciana Cani
Head Of Art: Nuno Salvaterra
Copywriter: Jaime Nascimento
Art Direct: Guilherme Nunes
Photography: Guilherme Nunes
Head Of Digital Production: Nuno Frade
Direction and editing: Hugo Lage
Collaborators: Freddie Brando, André Mota, Joana Bruno, Natasha Hellegouarch
Music: Dead Combo
