Love Penguins? Learn More Through a Combined 3D and Real-Life Encounter with VOX Cinemas and Ski Dubai

A partnership that brings David Attenborough film to life for visitors with exclusive dual-entry tickets

Dubai, UAE; September 4, 2013: An up close and personal penguin encounter and a 3D film adventure will captivate children and adults at Mall of the Emirates this September. The award-winning Antarctic documentary The Penguin King 3D, which hits the big screen on 5th September at VOX Cinemas, is paired with the chance to experience a live Snow Penguin encounter offering at Ski Dubai.

Narrated by the legendary David Attenborough, a world-renowned documentary filmmaker, The Penguin King 3D follows this flightless bird’s passage from adolescence to adulthood at the island of South Georgia. With sharp digital technology, the challenging life of King Penguin’s journey creates the illusion that audiences are in the vast glaciers and windblown plains buried beneath snow and ice, while penguins penetrate the screen. Set in Penguin City, the film demonstrates the enormous dedication of penguins to their offspring, similar to humans, which audiences can relate to and be captivated with the drama as the story unfolds.

“Ski Dubai’s collaboration with VOX Cinemas highlights our commitment to providing educational value about these remarkable birds,” said Omar El Banna, Marketing and Sales Director, Majid Al Futtaim Leisure & Entertainment. “The film teaches audiences about penguin’s life, behavior and habitat, and the live close encounter at Ski Dubai will support these lessons. We intend to keep our pledge to support the penguin conservation, education and research partners through reinforcing our Penguin Encounter programs.”

A dual ticket at a reduced price of AED 145 will be sold at Ski Dubai and VOX Cinemas’, Mall of the Emirates branch, providing access to both the 3D film and penguin encounter. The movie runs until 5th October, and the Penguin Encounter tickets are valid until November 2013. For more information on Ski Dubai, please call 04 4094000 or visit: www.skidxb.com

About Majid Al Futtaim Leisure & Entertainment
Majid Al Futtaim Leisure & Entertainment is one of the subsidiaries of Majid Al Futtaim Ventures. It currently operates Ski Dubai, the region’s first indoor ski resort at Mall of the Emirates as well as fifteen Magic Planet family entertainment centres across the MENA region.  It has recently given the region its first temperature controlled indoor/outdoor water park Wahooo! at Bahrain City Centre as well as

Playnation, a dedicated leisure and multi-dimensional entertainment zone located within Mirdif City Centre encompassing a total of five exciting leisure experiences including iFLY Dubai (Indoor Skydiving), Soccer Circus Dubai (indoor sports facility & academy), Little Explorers (advanced edutainment centre), Yalla !Bowling, and Magic Planet (including the unique Sky Trail attraction). Also at Mirdif City Centre is Aqua Play, a one-of-a-kind attraction which combines water based rides and games aimed at young children.

About Majid Al Futtaim Cinemas
VOX Cinemas is the Middle East’s most innovative and customer-focused cinema experience featuring high-resolution digital projection systems, immersive digital 3D content, expansive VOX MAX screens, as well as premium VIP, VOX GOLD and value-oriented seating alternatives. With 68 screens currently across seven locations in the UAE, and 15 screens in Beirut, the VOX Cinemas experience includes extensive dining choices from VOX Cafes as well as traditional candybar offers, and an extensive menu attached to their VOX GOLD ultimate cinema experience. VOX Cinemas is owned and operated by Majid Al Futtaim Cinemas, which is the cinema arm of the wider Majid Al Futtaim Ventures group of businesses. Majid Al Futtaim Ventures is the growth engine responsible for developing new enterprises to deliver the most innovative concepts to the Middle East.