LYNX, or AXE as we know it, wanted to introduce the new line Anarchy in Australia, the fragrance is not only for men but for women as well, the idea was simple, well not really but it was really smart, watch the video:
Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer