This is a great idea from South Korea, Oil Company S-Oil wanted to tackle the problems caused by the high consumption of oil in the country, the idea was very simple, a ballon in the shape of an arrow is strapped to the each parking space, when a car is parked the ballon is down, when the parking space is empty the ballon goes up so that you can see it from distance, results: instead of roaming the parking for 15 minutes to find a space, you will spot it immediately!
Advertising Agency: Cheil Worldwide, Seoul, South Korea
Executive Creative Director: Thomas hong-tack Kim
Creative Director: Inhyang Moon
Copywriter: Inhyang Moon
Art Directors: Kakyoun Park, Keetae Ryu
Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer
