Manager Marketing | Global Investment House Kuwait
Accountable for:
– Establishing & developing corporate branding & marketing standards for all marketing activities across the Firm
– Developing the unit’s budget/plan in line with the Firm’s strategy
– Ensuring that all targets are met or exceeded
Key Roles:
– Assist business units in planning & developing marketing campaigns and ensure they are aligned with the overall Firm brand
– Select, develop and manage relationships with advertising & media agencies and ensure they provide best cost/quality services to the Firm
– Perform periodic external surveys to evaluate perception of brand and customer satisfaction and monitor progress of relevant Firm initiatives
– Ensure that the Firm’s brand/image is aligned with/embeds the Firm’s strategy (including vision and mission) and core values at all times
– Define marketing standards
– Negotiate & approve agreements with advertising agencies across geographies
– Identify, review and recommend sponsorships and events and assess their impact on brand/business
– Conduct in-house design of product brochures/ research material, etc.
Competencies:
– Fluent in English & Arabic (other languages a plus)
– Excellent written communication & presentation skills
– Highly organized & details oriented
– Strong administrative management skills
– Proven ability to work against tight deadlines
– Ability to interact effectively with senior management
– Excellent interpersonal skills
– Strong negotiation skills
– Possess strong network within the media & advertising industry on a regional scale
– Solid knowledge of public communication techniques
Education: University degree in Business Administration from a recognized university.
Experience: 10 years in a leading international bank of which 3 years in a similar position
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