Marketing and Branding Director | RealHR Abu Dhabi, UAE
The Role
Marketing and Branding Director – Abu Dhabi
Our client requires an experienced Marketing and Brand Director to assess current market position, design, develop and implement new marketing/branding strategies.
Job purpose:
To strategize and prepare marketing plans/activities to achieve corporate/marketing goals.
The main duties will include the following
• Annual marketing plan: initiate, develop, coordinate and present annual marketing plan securing senior management and principals’ agreement, based on in depth understanding of the market environment, company, assets, principals, consumers and customers.
• Market research: conduct continuous and ad-hoc market research, which supports the marketing strategy.
• Monitor brand performance: monitoring should be against plans and recommend and make changes as necessary to ensure targets are achieved
• Market & Opportunity analysis: analyze market trends and development with the aim of identifying incremental business
• Volume/revenue forecasting: make volume and revenue forecast based on recent and historical trends and planned marketing activities
• Marketing budget control: recommend spending requirements and operate within approved budget.
• Pricing: Develop pricing strategies that secure agreed level of volume and revenue.
• New Product development: developing and launching new products to leverage existing business opportunities
• Advertising development: to develop, produce and implement effective advertising and work closely together with advertising agency
• Media planning: to develop, implement and monitor effective and efficient media plan achieving Reach & Frequency targets
• Consumer promotion development: develop and supervise implementation of consumer promotions and events
• Merchandising materials: Develop and implement effective merchandising materials to support internal marketing efforts
• Agency management: monitor, analyze and report on agency performance and cost
• Principal management: liaison, and report on principals’ brand related matters.
Requirements
Skills
• Must hold a recognized Marketing Degree or MBA
• At least 5-7 years in a senior marketing and branding role
• At least 2-3 years UAE experience
• Must have worked within the investment sector or for a holding company managing a portfolio of businesses
• Strong analytical written and verbal communication skills
