Marketing Executives | Habchi & Chalhoub Kuwait
Job Summary:
The Marketing Executives is responsible for the communication and maintenance of global brand values, aligning market and brand strategies, providing clear vision and position to the brand, and keeping track of business performance, opportunities and threats. The Brand Manager also acts as the direct contact for all commercial and marketing activities with both client and supplier/franchise.
Main Responsibilities:
Marketing and Promotional Plans
» Be involved in all aspects of marketing and media from planning, advertising, promotions, public, media relations, product development and research
» Assist in building marketing plan / calendar for the different chains/brands/ markets in close co-operation with the Department Manager and the brand’s marketing departments
» Building, planning and implementing yearly marketing plan (media, advertisement, events, windows, etc) and monitor closely A&P Budget and evaluate achieved marketing initiatives
» Handle the marketing plan forecast and the marketing plan orders
» Follow up closely on the plans’ implementation, schedule and activities in all concerned markets
» Ensure preserving the image of the brand at the POS by respecting its merchandising guidelines
» Plan and follow-up on promotions in coordination with the different area managers and the training and promotion manager
» Work in coordination with commercial team and list objectives for main customers.
» Manage and coordinate with concerned parties for the production of marketing materials being from leaflets, visuals, podiums, flyers, and preparing necessary photo shoots to pro reading press releases
» Organise, attend events, and exhibitions.
» Secure sponsorship to assist with the publicity and funding of marketing projects.
» Carry out local market research, customer survey, assessing customer demands, brand positioning, monitor competitors activities, and evaluating market campaigns.
» Organize monthly meeting to present animation plans to Area and Shop Managers and channel all marketing information to Area Managers/Brand Analyst and Division Manager
» Organizing, attending events and exhibitions and carry out market research, customer survey and brand positioning studies
» Prepare forecast of POS material needs of each season with Brand Analyst and Area Manager and budget related costs to
Marketing Expenses
Suppliers/Customer Relationship
» Channel all suppliers and customers information (animation / training / launch plan) to stores/shop managers, area, and department and division manager.
» Communicate all required information about animation / visibility to the suppliers.
» Monitor windows, podiums and any other promotional area ensuring promotional activities throughout the year, in coordination with the design department (3D).
» Present the various marketing plans to the stores/ shop managers and ensure its proper implementation.
» Inform purchasing supervisor about marketing activities to ensure the availability of the stock timeframe.
» Meet and discuss with local suppliers for all marketing bookings and animations
» Send the catalogues, new price lists and miscellaneous information to the customers
» Coordinate with Suppliers and VM Team to ensure that image of the brands and merchandising guidelines are continuously and strictly implemented in all POS
» Coordinating with VM Team and advertisement agencies for the production of Marketing materials being from leaflets, visual, podiums, flyers and preparing necessary photo shoots to pro reading press release and when necessary handle uniform issues for Sales Force
» Negotiating with Mall Marketing and all issues related to events and marketing initiatives deployed
Advertising and Promotional activities
» Define the media and PR plan by briefing the advertising agency.
» Manage the various marketing budgets to organize corporate above the line and below the line promotional / advertising activities and corporate items purchase
» Splitting the media investments by product line and by media support to respect the brand’s media strategy and the total budget initially set by the Area Manager/ Department Manager
» Coordinate with advertising agencies and clients on media plans
» Prepare monthly updated report of expenses.
» Liaise with the different department (regional marketing team, Euro RSCG Promo pub) to build the latter.
» Prepare monthly management report comparing the budget verses the stock.
» Handle Arabization/ translation of all the documents
» Managing and coordinating with Brand Analyst and concerned people to ensure availability of the stock with the timeframe of the planned Marketing Activities
Customer data base
» Build, maintain and update good database (CRM) through consolidate information from shop floors
» Working in coordination with Brand Analyst and Commercial Team and list objectives for main customers(CRM – Gift Advantage Program)
» Plan and deploy activities and actions to maintain and increase sales generated through our Gifts Advantage Program
Requirements
Education: University Degree in Business or Marketing
Previous Experience: 1-3 Years Experience in Similar Role
Languages: English, Arabic, French
Computer Skills: MS Excel, MS Word, Powerpoint
Key Demographic Requirements – applicants must be:
Based in Kuwait
Arab Countries (non-GCC) National
Arabic Speaker
Minimum Age: 25
Maximum Age: 35
