Marketing Manager – Dairy | EMR Abu Dhabi, UAE
The Role
Our client is a leading Abu Dhabi based food and beverages group established in 2004. Their mission is to create a world class portfolio of integrated businesses delivering high quality, trusted and innovative food and beverage products to consumers across the region.
With 51% of the company’s shares owned by an Abu Dhabi Government entity, their assets are in the UAE and Egypt, and its products are present in the UAE, Oman, Bahrain, Qatar, Kuwait and Saudi Arabia markets.
They employ almost 1,400 people across its four fully owned subsidiaries and currently have an opportunity for a Marketing Manager to join their Food & Beverages subsidiary, managing the Dairy category.
Key Accountabilities:
• Achieve AOP volume, sales and profit targets
• Achieve agreed market share objectives
• Lead, manage and coordinate all marketing, advertising and promotional activities
• Regular analysis of tracking research, current market conditions and competitor information
• Conduct market research and generate consumer insights to determine consumer requirements for the brand and future products
• Utilise consumer insights to develop 3 year NPD pipeline
• Establish and lead project teams to drive the NPD pipeline
• Develop and execute strategic plans and annual marketing plans for the brand
• Monitor, review and report on all marketing activity and results
• Manage and monitor marketing spend to within agreed budget levels
• Develop pricing strategy
• Manage graphic design, media and advertising agencies
• Contribution to key organizational projects as assigned – Cost saving initiatives; better negotiation/pricing vis-à-vis agencies, new product development.
Requirements
The ideal candidate will have the following qualifications, experience and skills:
• Bachelor’s Degree in Marketing
• Considerable experience in a similar role in the food Industry, with Middle East experience
• Excellent Communication skills resulting in enhancing Teamwork
• Excellent People Management skills
• Project Management skills
• Strong analytical thinking
• Strategic Penetration
• Strong presentation and negotiations skills
• Consumer insight development
• Motivating and inspiring agencies & cross functional teams
