Marketing Manager - Exhibitions | Dubai World Trade Center L.L.C. Dubai, UAE
Marketing Manager – Exhibitions
Job summary:
To strategize implement the integrated marcoms plan.
Department/Division:
Exhibitions Department
Major responsibilities and accountabilities:
? Work with the project team to devise and implement strategies, policies and procedures for marketing & communications activities for the Exhibition Dept and its portfolio of exhibitions
? Develop innovative marketing campaigns, tools and activities
? Assist the project and project managers in pitching for corporate sponsors
? Undertake the development and production of all marketing collateral in conjunction with Project Managers across range of regional and international exhibitions from the DWTC portfolio
? Develop, co-ordinate and manage tactical marketing and PR campaigns to support the exhibitions strategies and achieve specific business objectives
? Work with the project team to develop the shows through database building, research and enhanced exhibition offerings e.g. conference programmes, gala dinners, awards ceremony’s
? Source, negotiate and manage external support agencies including printers, design, marketing, PR, photography and media
? Develop and research new show ideas and markets
? Research and develop dedicated Data management procedures for the whole department
? Database management
? Manage exhibition onsite activities including press conferences, press days and media centres
? Ensure the identity guidelines are adhered to by internal departments and external agencies
? Ensure all marketing collateral is professionally produced, of the highest quality and reflects exhibition and corporate guidelines
? Ensure photographic library is updated and milestones events recorded by digital photography
Role Dimensions:
• Follow & implement the DWTC Policies & Procedures
• Continually seek opportunities to develop self and if applicable subordinates
• Implement duties in line with the Quality standards, Security, Health & Safety requirements
• Implement any other duties as assigned by the Department Head
• As duties change, it will be reflected in the job description after discussions are held with the concerned line managers.
A. People Management:
Direct reports: (No. and nature of role)
1-3 (Assistant Marketing Manager, Marketing Executive, Marketing Coordinator).
Indirect reports: (No. and nature of role)
?
B. Financial Responsibility:
? Operational Expenses: Efficient cost control per budget.
? Capital Expenses:
? Sales Targets:
Major interactions:
? A. Internal (within DWTC):
?
? Working with the Project Teams and the Marketing Executives and Assistants to develop and deliver targeted marketing and pr strategies which assist in each of the shows development
? Ensure all collateral leaving DWTC is of a professional standard
B. External (Outside DWTC):
Experience:
? Minimum 5 years experience in Marketing, preferably with marketing experience in the exhibitions organising industry
? Wide exposure to marketing related practices and precedents
Qualifications:
A marketing or business degree.
Capabilities:
? In depth knowledge of business management and business practices. Ideally, a formal qualification in business/management studies.
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