Marketing Manager | Riyadh, Saudi Arabia

Based on your understanding of the needs of the targeted customer segments you will be responsible for ensuring that the company has the right portfolio of products, the right pricing and communication to ensure that the company delivers outstanding growth in customers and revenues.
You will be responsible for building loyalty and a high level of customer satisfaction in the customer base, through the activities you deem necessary.
The Marketing roadmap and the planning, execution and follow up responsibility rests with you and you will also assume responsibility for meeting the revenue and cost targets defined by Management

Responsibilities & Tasks:

• Responsible for market research
• Responsible for the marketing budget
• Management of all communications including advertising, promotions, events and sponsorship ensuring all communications reflect and develop the company’s desired positioning on the market
• Manage the life-cycle of the product portfolio
• Responsibility for the website of the company including services offered via the Internet as well as customer self-care
• Marketing roadmap planning and execution
• External negotiations with partners and suppliers
• Leadership of the marketing department, leading, directing and motivating a team of professionals
• Optimisation of press, public relations and advertising, ensuring the most cost effective presentation of the company
• Delivery upon targets for customer numbers, churn, revenue, ARPU & profitability

Performance Evaluation Criteria:

Customer usage results and growth
• Customer satisfaction and loyalty
• Revenue targets
• Churn targets
• Managing activities within cost budgets (Contribution margin responsibility)

Saudi company of a leading Telecom Operator in the Middle East.

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