MBC Group announced a new partnership with Emirati Film Director and Producer, Ali Mostafa, (writer, co-producer and director of ‘City of Life’) involving the production of online mini-series entitled ‘Classified’.
The series is exclusive to mbc.net and will launch on September 28th 2011, promising viewers a thrilling, entertaining and exciting drama which sees four friends taking a journey across the region, played out over five episodes.
As the digital world is transforming, the web has changed the way network providers develop and deliver new content and applications. This is especially true in the Middle East region, where there are currently 28 million Arab Facebook users and 1.5 Twitter users. Combine this with the staggering statistic that global internet traffic is expected to quadruple by 2015, and it becomes clear that online content will continue to play an increasingly important role in the media mix.
MBC, in a unique co-production association with companies Boomtown Productions and Filmworks, acknowledge the importance of the digital arena, demonstrated via this specially created mini-series tailored to MBCs Arab online viewers.
Ali Mostafa, a pioneering Emirati film maker brought up in the UAE, has joined hands with MBC to bring the best of film content onto the digital platform, in a way never before seen in the region.
Ali Mostafa said about the project “This was a challenging yet fulfilling project to deliver for the region. We were quite excited to see this story come to life on screen for an audience that would be more inclined to watch because of its presence online.”
‘Classified’ is a dramatic thriller mini-series that will be produced with the same standards of a feature film, including suspense, action, drama as well as elements of humor. It will consist of five episodes and will run exclusively on MBC’s online platform: mbc.net/classified from 28th September to 26th October 2011.
Notes and media contacts
About MBC Action:
MBC Action is MBC Group’s action-packed channel that targets young Arabic males. It delivers the best in high-octane Western series, movies and action reality shows, keeping everyone buzzing around the clock. Some of its prime time shows include The Mentalist (exclusive on MBC Action), The Vampire Diaries (exclusive on MBC Action), Fringe (Exclusive on MBC Action), Supernatural, V (exclusive on MBC Action) and True Blood.
The channel recently produced its first production, Driven, which is a weekly, cutting edge, credible “magazine” format show that earns the respect and satisfies the insatiable appetite of diehard car enthusiasts. It holds an editorially-strong package geared predominantly towards the ever-growing Saudi male youth who are fully engaged in the car-pimping culture in particular and those who are into the joy of driving in general.
About MBC Group:
MBC Group is the first private free-to-air satellite broadcasting company in the Arab World which was launched in London in 1991 and later moved to its headquarters in Dubai in 2002. Over the past 20 years, MBC Group has grown to become a well-established media group that enriches people’s lives through information, interaction and entertainment. Based in Dubai, in the United Arab Emirates, MBC Group includes 10 television channels: MBC1 (general family entertainment), MBC2 and MBC MAX (24-hour movies), MBC3 (children’s entertainment), MBC4 (entertainment for new Arab women), MBC Action (action series and movies), MBC Persia (24-hour movie channel dubbed in Farsi) , Al Arabiya (the 24-hour Arabic language news channel); Wanasah (24-hour Arabic music channel) and MBC DRAMA coinciding with the Group’s 20th anniversary, and offers 24/7 Arabic Drama; the Group also includes two radio stations: MBC FM (Gulf music), and Panorama FM (contemporary Arabic hit music); as well as O3 productions, a specialized documentary production unit.
About Ali Mostafa:
Film has always been a central part of Ali’s life since his childhood. Growing up in the UAE Ali decided to pursue his goal in 2003 when he enrolled at the London Film School to obtain an M.A. of practical training in film technique. Setting up his own production company AFM Films on his return, Ali has worked on short films and TV commercials for over 6 years. Ali, one of the pioneers in the Emirati film industry was soon to gain recognition for his directorial talent. His short graduation film ‘Under the Sun’ has been officially selected and nominated for best Foreign Film in various international festivals across the world while also winning ‘Best Emirates Film 2006’ at the Emirates Film Competition held in Abu Dhabi. Ali also received accolades as ‘Best Emirati Filmmaker’ by the Dubai International Film Festival in 2007. In 2009, Ali’s and the UAE’s biggest achievement in film to date was released -City of Life. Breaking box office records for an Emirati film, Ali’s first big budget feature captured the hearts and minds of a nation. Digital Studio magazine awarded him ‘2010 Young Filmmaker of the Year’ and Variety magazine quoted that he has proven to be the Gulf’s first director of international standing. In the meantime, the journey for Ali continues as he works on his next two film projects which are set to take his directorial career to yet another level.
For further information, please contact:
Ruba Al Ayed
Group PR Manager
MBC Group
Email: [email protected]
Tel: + 971 4 391 9999 ext 9825
Jimmy Poon
Managing Director
Boqin Group
T: +971 506 521 016
editor
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