MBC Group launches campaign in the MENA region to convert mass viewers to Free-to-Air HD TV
MBC Group announced that it is preparing for the upcoming launch of a mass campaign to promote and push for quicker HD shift and persuade free-to-air viewers to make a one-off purchase of a (Technosat) HD set-top box in order to enjoy the greater clarity of HD TV.
The campaign includes the allocation of advertising space across all MBC channels and media platforms, including its main websites www.mbc.net and www.alarabiya.net, as well as radio stations, MBC FM and Panorama FM, not to mention numerous regional Arabic and English print publications.
In this context, Mohammed Windawee, Director of Distribution of MBC Group, said: “The scale of this campaign highlights the commitment of MBC group in offering top quality television content delivered to mass viewers in High definition format.”
Andrew Maskall, Senior Marketing Manager for MBC's Western Channels.
On his part, Andrew Maskall, Senior Marketing Manager for MBC’s Western Channels commented on the campaign saying: “This multi phase campaign will celebrate the difference that HD makes to MBC programmes. Our initial driver is movies which look wonderful in HD and we then expect demand to be high leading up to a variety of HD programming in Ramadan. The campaign value exceeds 10 million dollars and will span over a period of three months.”
Notes and media contacts
About MBC GroupMBC Group is the first private free-to-air satellite broadcasting company in the Arab World which was launched in London in 1991 and later moved to its headquarters in Dubai in 2002. Over the past 20 years, MBC Group has grown to become a well-established media group that enriches people’s lives through information, interaction and entertainment. Based in Dubai, in the United Arab Emirates, MBC Group includes 10 television channels: MBC1 (general family entertainment), MBC2 and MBC MAX (24-hour movies), MBC3 (children’s entertainment), MBC4 (entertainment for new Arab women), MBC Action (action series and movies), MBC Persia (24-hour movie channel dubbed in Farsi) , Al Arabiya (the 24-hour Arabic language news channel); Wanasah (24-hour Arabic music channel) and MBC DRAMA coinciding with the Group’s 20th anniversary, and offers 24/7 Arabic Drama; the Group also includes two radio stations: MBC FM (Gulf music), and Panorama FM (contemporary Arabic hit music); as well as O3 productions, a specialized documentary production unit.
For further information, please contact:
Joyce Baz
MBC PR
Tel: +971 50 256 1113
