McCollins Media wins both Gargash Enterprises and Imation Middle East accounts

McCollins Media, the communications arm of Red Orange Events, announced two recent client wins for its Dubai office. Gargash Enterprises, official distributor of Mercedes-Benz in Dubai, Sharjah and Northern Emirates and Imation Middle East, a leading provider of removable data storage products, have selected McCollins for their communication requirements in UAE.

Commenting on the wins, Meghna Kothari, Director McCollins Media, said: “I am delighted to announce these two major client wins and we look forward to working with both Gargash and Imation to achieve their business and communications objectives in the region”.

“Both the accounts would help us develop and demonstrate our experience and knowledge both in the technology, entertainment and lifestyle communication strategies,” she added.

The Agency will devise and implement strategic PR and creative brand building campaigns for Gargash. The campaign objective is to further position the brand as an ideal choice for customers seeking comfort, luxury and style in an automobile.

Wassim Derbi, Marketing Manager of Gargash Enterprises said:

“Choosing McCollins Media came from our belief in the agency’s level of talent and professionalism, which is rated among the highest in the region. We were also convinced of the company’s creative ability and knowledge of the local cultures in the region. The agency provided proposals and plans to support our business, reach new customer segments to develop Gargash Enterprises – Mercedes-Benz brand in line with our hopes and aspirations.”

“We are always keen on achieving excellence in the automotive industry. McCollins as an agency, shares our vision to maintain and develop our strong commitment to our customers and highlight the state-of-the-art innovation and technology, reflecting Gargash Enterprises’ corporate values” Derbi added.

The Agency was briefed on creating strategic communication campaigns that will effectively highlight Imation’s’ profile in the Middle East region, targeting consumers, gamers, business users and the channel by highlighting their innovative product portfolio and advanced technology that has been recognized globally.

Riyaz Abdulla, Regional Manager of Imation Middle East, said: “McCollins Media has demonstrated a solid understanding of Imation as a leading global technology company, which is extremely important for us to effectively communicate our business and communications objectives to our target audience in the region. We are confident that the agency’s creativity and professionalism will enable us to complement our objective of helping people and organizations store, protect, and connect to their digital world”.

The Dubai-based firm’s client list also includes 3i Infotech, DEWALT, Juelmin Insurance, YourSpace and Bespoke Auto Design.