Senior Marketing Specialist | Azadea Group Dubai, UAE

The Senior Marketing Specialist is responsible for leading various marketing activities and campaigns to ensure that Azadea’s brands are presented in a consistent way with the specifications set by the owners of the brand. He/she should also ensure that maximum brand exposure to consumers is achieved.

• Maintains a commercial awareness of the relevant national/regional market sectors so that plans/campaigns can be adapted to ensure maximum commercial return.
• Ensures that all marketing plans/campaigns comply with the overall marketing specifications set by brand owners so that a unified regional/global brand image is presented to consumers
• Develops and implements a timetable of events and promotions in support of a brand plan/campaign in order to maximize consumer brand awareness.
• Develops and maintains good working relationships with external suppliers and agencies (advertising agencies, producers of marketing materials) to ensure that the highest possible levels of service are received by Azadea.
• Monitors sales reports in order to assess the commercial success of marketing plans/campaigns on brand revenue, profitability and market share and takes corrective action where necessary.
• Maintains awareness on best practice techniques and tools in the area of campaign management so that campaigns deliver defined levels of brand revenue, profitability and market share.
• Provides a proactive approach to problem solving to anticipate and resolve various issues associated with the plan/campaign in a timely manner.
• Liaises with Brand Managers, Country Managers, Franchisors and Media Suppliers to ensure proper planning, implementation and monitoring of the Marketing activities.
• Monitors adherence to the detailed campaign work plan and takes corrective action as necessary so that all activities are completed within anticipated costs and timescales
• Ensures proper relationships with internal/external customers.
• Develops and implements creative marketing strategies that will support the brand and drive traffic to the stores.
• Handles the marketing budget and follows up on its implementation.
• Delivers event programs to ensure that brand presence is maximized and strategic objectives are met.

Requirements
• Bachelor’s degree in Marketing or equivalent.
• 3-4 years of experience in a similar field.
• Sound conceptual/theoretical knowledge of key marketing and advertising principles.
• Strong negotiation and problem solving skills.
• Good written and verbal communication skills.
• Fluent in written and spoken English. Arabic is an advantage.
• Computer knowledge with experience in using MS Office Applications.
• Deciding and Initiating Action
• Working with People
• Relating and Networking
• Persuading and Influencing
• Presenting and Communicating Information
• Learning and Researching
• Creating and Innovating
• Planning and Organising
• Delivering Results and Meeting Customer’s Expectations
• Adapting and Responding to change
• Coping with Pressure and Setbacks

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