TBWA Paris created this awesome unbranded ad campaign for McDonald’s using a series of close-up images of some of the iconic products offered by the fast food chain. This campaign is an example how great photography is so powerful, no call to action, no sexy headline, not even the logo of the brand, and yet I’m craving McDonald’s now!
Bold move, I love it!
Advertising Agency: TBWA, Paris, France
Creative Director: Maud Poilpré
Art Director: Hugo Katsumi
Photographer: Sue Atkinson
Food Stylist: Anne-Claire Delphin
Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer