TBWA

The Goal Screen

With less than a month for the World Cup, football craze is reaching its pinnacles and brands have to catch up, here is a very interesting example from Brazil, a restaurant called Giraffas created

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The Adlove Project by TBWA\Istanbul

This is where advertising meets science, TBWA\Istanbul created a new neurotechnology-based system to select the best interns, this system observed the emotional reactions of program candidates while watching iconic ads. The point was to

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