MEA Digital Marketing | Manpower Middle East – Dubai, UAE

Job Description

Our client, a telecommunications service provider is currently seeking to recruit Middle East and Africa Digital Marketing Programme ManagerOverall PurposeJob Role Partners with Middle East, Africa and South Africa marketing teams and EMEAR (Europe Middle East Africa and Russia) marketing teams to develop and execute a local integrated digital marketing strategy, to evolve the capabilities in digital marketing and increase adoption of online tactics in campaigns Supports the Middle East, Africa and South Africa marketing team in execution of all local online programmes and activities Support execution of EMEAR projects (launches, campaigns, brand activity) via the different digital channels Provide digital metrics and reporting (including set-up and execution via agencies when applicable) Recommend improvements for the various program areas Propose and execute innovative projects Manages the following Digital Marketing programme areas 1. WebManage interface between the local marketing teams and the central web publishing team, including the creation of briefs and specification of requirements, and project managing delivery of large site development projects by the publishing teamWhen projects outsourced to agencies ensure work is compliant to guidelines (design, tracking etc) and act as consultant Implement global and regional generated content on country site and manage localisation process for this with central and country teams (some translation review will be required). Manage development of local online content and assets and integration of these with the country sites. Ensure local content is up to date and reflects local activity. Support local online demand generation activities depending on central programs roll-out2. Social Media and CommunitiesAct as community manager for all locally relevant marketing-owned communities (Facebook, Twitter, Blogs, YouTube etc) Support company's social media best practices and engagement strategies Support Company's ongoing strategy to evolve campaigns to conversations Support key global and regional campaigns and launches Measure and report on key campaigns and initiatives as required at a local and regional level Cultivate relationships with local Subject Matter Experts so as to leverage and enable their contribution to social media Devise and conduct local training for Subject Matter Experts in local language Develop social media case studies to share locally, regionally and global level Be the adviser and local expert on social media and community initiatives 3. TrafficDrive-to (SEM, Online Advertising, SEO)Execute EMEAR strategy and localize execution as per local market working with EMEAR and country teamsIntegrate local activities in overal EMEAR plans for the country, make recommendations to local marketing teams on how to best reach local objectives, develop agency brief and manage agency execution accordingly For paid search engine (SEM) and display campaigns work with local agency, review localised ad-copy, keyword selection, call to action, landing page (customer journey) and ensure proper tracking mechanism is in place, monitor results on-going and suggest improvementsImplement innovative tactics in countrySupport execution of search engine optimisation (SEO) strategy for country website, working with global and regional teams, and drive link building programmes in country4. Virtual Events, MobileManagement of key virtual events execution in country depending on country activityManage mobile strategy and execution in-country

Skills

Minimum 3-5 years experience in an Internetweb marketing role required, with demonstrated understanding of integrated marketing communications and how Digital fits in the mix Experience in running social media Demonstrated experience and understanding of how to deliver complex technology projects for multiple clients or stakeholders Have demonstrable experience operating effectively in a complex, matrixed, international organisation Experience of working in a Digital Marketing agency would be valuable and relevant, and would help success in this role Additional marketing experience in a Hi-tech environment with responsibility for off-line campaign delivery would be a plus Skills Required Have a proven ability to engage with a broad range of stakeholders internationally, across all levels of the organisation Have a proven ability to implement projects in a rapidly changing environment, with a strong emphasis on virtual team working and remote meetings Understanding of good project planning methods, prioritisation and time management skills, and enjoys working to tight deadlines in a high pressured environment Have excellent presentation skills and be skilled in the use of Microsoft Word, Excel and PowerPoint Have first class spoken, written and presentation skills in English Native Arabic speaker, fluency in French would be a plus Have a marketing background Have a personal usage of social media Be capable of managing and working with 3rd parties such as agencies and partners Character Required Be a true self-starter, conscientious and proactive, with the ambition and energy to succeed in a fast-moving and dynamic international organisation Be confident, resilient and committed, with a highly developed team spirit

About This Company

Manpower, Inc. was first established in Wisconsin in 1948 and has grown to become a world leader in the employment services industry; creating and delivering services that enable its clients to win in the changing world of work. Manpower has 4,500 offices worldwide in 80 countries and territories and put over a million people into work every day. We offer clients a range of services for the entire employment and business cycle including permanent, temporary and contract recruitment; employee assessment and selection; training; outplacement; outsourcing and consulting.

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