MENACOM Group, which is part of WPP and Y&R Brands, the Middle East and North Africa region’s leading communications conglomerate announced they are extending their specialist unit MEC Interaction in Egypt which is a digital marketing division.
MEC Interaction is a convergent strategy and digital solutions unit, offering a range of integrated services under the six prime focal points of strategy, search, content, insight, analytics, social media and customer acquisition. The services offered by MEC Interaction cover all digital platforms, emphasizing on the top two differentiating points that are unique about digital marketing namely: measurement and engagement, making sure to maximize the return on investment. This unit’s selection of online, social media, full power of content development, paid search, search engine optimization as well as mobile advertising has creativity and integration at the heart of the mix.
“Egypt is a country with special attributes and high potential for growth. At MEC Interaction we aim at reaching untapped target audience by creating the right message and communicating it through the right medium. We at MEC Cairo continually achieve this through the right combination of creative prowess and technical know-how,” commented Wassim Hmaidan, the General Manager of MEC Cairo.
“We are excited about the prospect of bringing MEC Interaction’s rich service lineup to the Egyptian market,” commented Marc Ghosn, Client Servicing Director & MEC Interaction’s Regional Director for the Middle East and North Africa. “Egypt will be the fourth market to host MEC Interaction after Dubai, Lebanon and Jordan which is a strong indicator of our belief in the potential and the change in media and communication tools that is undertaking. We are confident that the unit will add value to MEC Cairo clients showcasing the limitless potential that lies in Egypt’s ever-growing media frontier.”
MENACOM, the group includes advertising agencies Team Young & Rubicam and Intermarkets; public relations firms ASDA’A Burson-Marsteller and Polaris; direct marketing specialists Wunderman; and media specialist firm MEC. With over 1,200 employees in its network of 57 offices, MENACOM provides marketing communications services in 17 countries across the Middle East and North Africa.
