MEC wins General Mills media planning and buying in MENA
, a leading media agency, announced that they have been awarded the General Mills MENA business after a two-way pitch. General Mills is the sixth largest food group in the world and includes brands such as Betty Crocker, Haagen Dazs, Green Giant, Nature ... "Pin It"){kind=logo}
MEC Middle East North Africa (MENA), a leading media agency, announced that they have been awarded the General Mills MENA business after a two-way pitch. General Mills is the sixth largest food group in the world and includes brands such as Betty Crocker, Haagen Dazs, Green Giant, Nature Valley, Old El Paso, and Pillsbury to name a few.
The assignment covers the GCC markets (Saudi Arabia, Kuwait, Bahrain, Qatar, UAE, Oman), Egypt and Levant (Syria, Lebanon, Jordan).
Mr Aziz El Azarifi, MD Middle East – North Africa for General Mills commented on the appointment, “General Mills is a leading food company and so it will be a pleasure to work with MEC who demonstrated leading strategic thinking, and implementation right across the region.”
Mr Yves-Michel Gabay, GM Regional for MEC MENA, who lead the review for MEC said, “Our success clearly demonstrates our ability to expand on MEC’s collaboration with General Mills, a valued client.”
Mr Mohan Nambiar, CEO MEC MENA stated, “It’s an honour to be awarded this business. We can’t wait to start working on these world-class brands, especially with all the opportunities for consumer activations and a genuine blend of digital and traditional media that they present. The team is thrilled.”
Notes and media contacts
About MEC
We deliver value by creating, implementing and measuring communication solutions that actively engage people with brands.
Media planning and buying ~ Digital media ~ Search ~ Performance marketing ~ Social media ~ Mobile ~ Analytics and Insight ~ Sport, Entertainment & Cause ~ Multi-cultural ~ Content ~ Retail ~ Integrated planning.
Our 4,000 highly talented and motivated people work with domestic and international clients in 84 countries. We are a founding partner of GroupM.
For more information, please contact:
Nathalie Haxby
T: +44 20 7927 9999
