Media and Marketing Show 2010 expects 20% increase participation over 2009

According to the IPSOS Media Index Data 2009, UAE leads in the GCC with 32.7% of newspaper advertising space, as of 2009. Advertising expenditure in the UAE for 2009 touched Dhs1.5bn and forecasts suggest that there would be a compound annual growth rate of 11% until 2013.

With new avenues being explored in the Middle East, the sixth edition of the Media and Marketing Show (MMS) 2010, a leading must-attend, networking and educational resource platform for media and marketing professionals, will set the stage for much debate and discussion.

MMS 2010 recently tied up Al Arabiya News Channel, the leading Pan Arab news channel, as Broadcasting Partner for the second consecutive year. Ipsos MENA, one of the region’s leading media research agencies will also be working with MMS 2010 as their research partner.

“Our collaboration with MMS last year was great particularly with the successful forum that attracted the biggest telecom operators in one big debate. We look forward to a successful partnership this year,”

said Nasser Alsarami, Head of Media at Al Arabiya.

Elaborating on MMS 2010, Ms Maysoon Abulhoul, Managing Director, Domus Group, organizers of MMS, said, “We are expecting participation to grow by 20% over last year. This year’s event will highlight key trends that will shape the future of the media and marketing industry. The informative response from past events has helped us enhance our programme this year.”