Media and Marketing Show 2010 to discuss growth of UAE local TV advertising projected around 7% until 2013
News — By Samer Marzouq on July 5, 2010 at 9:46 pmResearch reports state that total advertising spend across local TV in the United Arab Emirates (UAE) maintained its share of four percent in 2009 but will grow at a compounded annual growth rate (CAGR) of 7% until 2013. Further, this growth will be achieved through a consistent focus on production of quality local content across the UAE, which in turn will result in larger audiences, an improved talent base and finally, stronger advertising revenues.
“The integrated co-operation between advertising and production has become highly important. In my opinion, the coming phase would be of highly studied partnerships or alliances between the two sectors. The ‘Media and Marketing Show’ remains one of the most important opportunities waiting to be seized for such partnerships and alliances,” said Abdullah Al Qeht, Director of Information & Media Documentation Center, Gulf TV & Radio and partner of the forthcoming Media and Marketing Show (MMS) 2010.
There is a huge demand across the region for quality local content. Elaborating on this need, Fadi Ismail, General Manager, O3 Productions, said, “The region needs to realize that local content is king. The UAE being a hub for the production industry within the Gulf region needs to produce more local programs. In order to facilitate better local output, the media zones across the UAE have provided a comprehensive platform for production companies.”
The emergence of media zones across the region has had significant impact on the growth of the industry. New entities such as Al Dafrah, Fayrouz Production, Gulf TV and Radio, CMS Creative Media Solutions and O3 Productions have added significant value through new programming technologies.
Elaborating on the positive impact of media zones, Ghassan Al Asad, Partner and Managing Director, Creative Media Solutions, said, “These media cities have had a great impact on the regional TV sector by serving as a single platform for any production requirement. They have also helped in procuring new investments and investors from the region and globally.”
The Media and Marketing Show will be held from December 13th – 15th, 2010 at the Sheikh Saeed Halls S1, S2, S3, Dubai International Convention and Exhibition Centre, from 10.00 – 19.00 daily.
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:أخبار قطاع الإعلام والتسويق والتكنولوجيا في الشرق الأوسط بالعربي
أكثر من 100 طالب وطالبة يتقدمون للحصول على منح محمد بن راشد للدراسة في الجامعة الأميركية في دبي -
مستخدمو يوتيوب أبطال فيلم “الحياة في يوم” لريدلي سكوت وكيفن ماكدونالد -
شراكة بين سوق إيجيبت وسيسترم لتوسيع آفاق التسوق الإلكتروني -
الخليج يشهد زيادة يومية في عدد مستخدمي الانترنت -
الاتصالات السعودية تطلق خدمة ‘فيس بوك زيرو’ لأول مرة بالمملكة -
شركة أبوظبي للإعلام تطلق موقع أنا زهرة. كوم -
أول لعبة ستريت فوتبول أون لاين تبدأ المرحلة التجريبية في العالم العربي -
تلفزيون الشارقة يكشف عن باقته البرامجية لشهر رمضان المبارك -
روتانا وياهوو في شراكة لإطلاق خدمات فيديو فائقة عبر الإنترنت -
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