The Media Cristal recognizes the strategy and effectiveness of a media campaign. In addition to the relevance, originality and the execution of the creative idea, the Media Cristal identifies innovation in a media strategy that affects consumer behaviour, brand equity and sales.
The showcase awards ceremony in partnership with INfluencia will be held on Wednesday 12th of December in Crans Montana.
The Winners of the Media Cristal 2012 have been announced as below:
| CATEGORY | AGENCY | COUNTRY | CAMPAIGN | ADVERTISER | AWARD |
| FOOD PRODUCTS / DRINKS / MASS CONSUMPTION PRODUCTS | PHD Media | UK | Ready Baked Jackets Launch | McCain Foods | EMERALD |
| AUTOMOBILE / AUTOMOTIVE PRODUCTS | Serviceplan Gruppe GmbH & Co. KG | Germany | Not normal. MINI rear windscreen TV. | MINI Deutschland | SAPPHIRE |
| SERVICES (OTHER THAN FINANCIAL) | MPG Media Contacts | UK | EDF Energy of the Nation | EDF Energy | SAPPHIRE |
| SERVICES (OTHER THAN FINANCIAL) | Omnicom Media Group GmbH | Germany | University in a nutshell: In-Banner Lectures | Innovatives Niedersachsen GmbH | EMERALD |
| GREAT CAUSES / PUBLIC INTEREST | Publicis Brussels | Belgium | The Impossible Text and Drive Test | Responsible Young Drivers (RYD) | CRISTAL |
| GREAT CAUSES / PUBLIC INTEREST | Publicis Amsterdam | Netherlands | I have already died | ALS foundation Netherlands | SAPPHIRE |
| GREAT CAUSES / PUBLIC INTEREST | MediaCom | UK | Tea Time – Muslims, your nice neighbour next door | Centre for Anti-Racism | SAPPHIRE |
| GREAT CAUSES / PUBLIC INTEREST | Saatchi&Saatchi Belgrade | Serbia | Battle for the babies | Fond B92 | SAPPHIRE |
| MEDIA / CULTURE / LEISURE | BETC Euro RSCG | France | MCM Pizza | MCM | SAPPHIRE |
| TRANSPORT / TOURISM | Arena Media | UK | EUROSTAR LIVE | EUROSTAR | EMERALD |
| CLOTHING / ACCESSORIES / TEXTILE | Cake (HS&E) | UK | HAPPY TO BED | IKEA | EMERALD |
| MEN | Buzzman | France | Power Of Imagination | Durex | SAPPHIRE |
| BEST USE OF PRINT | Serviceplan Gruppe GmbH & Co. KG | Germany | The newspaper-ad: new light for aids orphans | SOS-Kinderdoerfer weltweit | SAPPHIRE |
| BEST USE OF OUTDOOR | DDB Warsaw sp zoo | Poland | HAMBURGER TIMETABLE | McDonald’s | CRISTAL |
| BEST USE OF AMBIENT | Publicis Conseil Worldwide Dept. | France | TNT: Push to add drama | TURNER BROADCASTING SYSTEM EUROPE Ltd. | SAPPHIRE |
| BEST USE OF AMBIENT | Voskhod | Russia | Make the politicians work | City web-site URA.ru | CRISTAL / GRAND CRISTAL |
| BEST USE OF AMBIENT | Serviceplan Gruppe GmbH & Co. KG | Germany | LEGO Builders of Sound | LEGO | SAPPHIRE |
| BEST USE OF AUDIO (PODCAST, RADIO) | Serviceplan Gruppe GmbH & Co. KG | Germany | Radio Ghosts | Johanniter-Unfall-Hilfe e.V. | SAPPHIRE |
| BEST USE OF AUDIO (PODCAST, RADIO) | Serviceplan Gruppe GmbH & Co. KG | Germany | Radio Ghosts | Johanniter-Unfall-Hilfe e.V. | SAPPHIRE |
| BEST USE OF AUDIO (PODCAST, RADIO) | Serviceplan Gruppe GmbH & Co. KG | Germany | Radio Ghosts | Johanniter-Unfall-Hilfe e.V. | SAPPHIRE |
| BEST USE OF SCREENS (TV, OUTDOOR SCREENS, CINEMA) | Arena Media | UK | EUROSTAR LIVE | EUROSTAR | EMERALD |
| BEST USE OF BRAND CONTENT | Ogilvy France | France | A Step from Zero | The Coca-Cola Company | SAPPHIRE |
| BEST USE OF BRAND CONTENT | Leo Burnett Co. Milan | Italy | The Beauty of a Second | Montblanc International Gmbh | CRISTAL |
| BEST USE OF BRAND CONTENT | Initiative Media GmbH | Germany | The Perfect Placement | Pandora | EMERALD |
| BEST USE OF EVENTS | DDB TANDEM S.A. | Spain | THE MARK OF THE CLASSIC | VAESA / AUDI | EMERALD |
| BEST USE OF EVENTS | Heimat Werbeagentur GmbH | Germany | The biggest Champions League Final of all time. | adidas AG | CRISTAL |
| BEST USE OF EVENTS | KR Media | France | Villa Schweppes | Orangina Schweppes France | SAPPHIRE |
| BEST USE OF DIGITAL | Buzzman | France | Tipp-Ex Hunter & Bear’s 2012 Birthday Party | Tipp-Ex | EMERALD |
| BEST USE OF SOCIAL MEDIA | Havas WW London | UK | Vinyl | Reckitt Benckiser | SAPPHIRE |
| BEST USE OF SOCIAL MEDIA | OMD OM Group | Russia | Inspiration – You Inspire Me! | The United Confectionary Manufacturers | SAPPHIRE |
| BEST USE OF SOCIAL MEDIA | Weapon7 | UK | Pinning Their Hopes | Unicef | EMERALD |
| BEST USE OF MOBILE | OMD Denmark | Denmark | Coin Hunting | McDonald’s Denmark | CRISTAL |
| BEST USE OF CULTURAL CAMPAIGN | Havas Worldwide Amsterdam | Netherlands | Save an Orchestra | The Metropole Orchestra | CRISTAL |
| BEST USE OF CULTURAL CAMPAIGN | MediaCom | UK | Tea Time – Muslims, your nice neighbour next door | Centre for Anti-Racism | SAPPHIRE |
| BEST USE OF ADDRESSED AND UNADDRESSED MAILING | Proximity BBDO | France | Font me I’m Famous | FontShop | EMERALD |
| INTEGRATED CAMPAIGN (MINIMUM OF 3 MEDIAS) | OMD Denmark | Denmark | Coin Hunting | McDonald’s Denmark | SAPPHIRE |
| LAUNCH CAMPAIGN | BETC Euro RSCG | France | MCM Pizza | MCM | CRISTAL |
| LAUNCH CAMPAIGN | Initiative Media GmbH | Germany | Jorge the Hot Waxing Coach | Reckitt Benckiser | EMERALD |
| LAUNCH CAMPAIGN | PHD Media | UK | Ready Baked Jackets Launch | McCain Foods | SAPPHIRE |
Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer