MediaVest Saudi Arabia Retains Key Almarai Account

Dubai, UAE, 30,12, 2012: Leading media agency MediaVest Saudi Arabia has managed to retain the Almarai account after a competitive pitch for media buying and planning services in the GCC.

Established in 1977, Almarai is the world’s largest vertically integrated company and one of the biggest FMCG advertisers in its category. MediaVest Saudi Arabia’s eight year partnership with Almarai, coupled with a deep understanding of its business, helped the agency in excelling on all pitch metrics set by the client. Almarai’s relationship with MediaVest dates back to 2004.

Ramzi Ghanem, Managing Director for Starcom MediaVest Group Saudi Arabia said in a statement commenting on the recent win: “We are thrilled and excited to continue working with Almarai. This win reinforces our market-leading position and marks the beginning of a new chapter in an eight year relationship that has seen its fair share of achievements and successes. As always, we will approach the Almarai business with an eye on continuous improvement in an ever-changing media landscape, offering our expertise and local market knowledge to provide solutions inspired by our Human Experience Planning Approach which is what differentiated us from the rest during the pitch process.”

About Starcom MediaVest Group
Starcom MediaVest Group is the Human Experience Company. Our dream is to grow our clients’ business by transforming human behavior through uplifting, meaningful human experiences. These brand ‘experiences’ are brought to life by distinct, strategic point-of-views—Truth and Design and Space for Ideas– created and owned by SMG’s two global agency brands: MediaVest and Starcom, respectively. Ranked one of the largest brand communications groups in the world, Starcom MediaVest Group (www.smvgroup.com) encompasses an integrated network of human experience strategists, investment specialists, content creators and digital experts. With nearly 7,200 employees in 110 offices worldwide, SMG partners with the world’s leading companies including The Coca-Cola Company, Kraft, P&G, Samsung, and Microsoft.