Dubai and Northern Emirates Nissan fans get the chance to take on fun and challenging ‘Missions’ courtesy of the new Nissan Juke at the Arabian Automobiles Facebook page
Dubai, United Arab Emirates (29 September 2011) – Dubai and the Northern Emirates Nissan fans are currently engaging in a fun on-line Facebook-based experience promoting awareness around the launch of the new Nissan Juke crossover.
‘Juke Missions’ is a series of unique real life assignments for the people of Dubai and the Northern Emirates to tackle with ‘Mission transport’ provided by the Nissan Juke courtesy of Arabian Automobiles, the flagship company of AW Rostamani group and the exclusive dealer for Nissan in Dubai and the Northern Emirates.
James Thomas, GM of Marketing and Corporate Communications at Arabian Automobiles said: “It only takes one glance to know the Juke is really something unique in the Dubai automotive market with its opinion-forming styling, sporty driving characteristics and unique blend of sports car and SUV DNA. With our ‘Juke Missions’ Facebook campaign, we are bringing to life the fun and energetic nature of the Juke on-line by encouraging the young-at-heart to join our Facebook community for the chance to take on a series of once-in-a-lifetime challenges”.
F to R : Michael Ayat, CEO of Arabian Automobiles. Felix Welch – Director of Sales and Marketing at Arabian Automobiles – James Thomas, GM of Marketing and Corporate Communications – Arabian Automobiles
The first Juke Mission – ‘Pie Ambush’ – blasted off on 25th September in Dubai when winner and Dubai resident Heba Abou Youssef drove the Juke to deliver a cream pie straight to the face of her friend. The video can be viewed on the Arabian Automobiles’ Nissan Facebook page (www.facebook.com/nissandubai).
The remaining ten confirmed Juke Missions (with the possibility of a bonus Mission to follow) will be completed by the end of October. A video introducing Juke Missions can be viewed on the Arabian Automobiles YouTube channel by simply searching the site using the words ‘Juke Missions Dubai’ while those wishing to have a chance of taking part need to visit Arabian Automobiles’ Nissan Facebook page (www.facebook.com/nissandubai) where they will find full details of each Juke Mission. Applying for a Juke Mission is simple: visitors need to click the Facebook ‘Like’ icon of up to three assignments to register their interest.
“The Nissan Juke dares to be different and ‘Juke Missions’ marks the beginning of a new approach to our digital marketing efforts at Arabian Automobiles as we build our social media presence” continued Thomas. “Juke is the world’s first compact crossover and such a unique car demands a fresh launch approach. “Following a strong sales start we already see that the Juke is attracting younger drivers who researched their Juke on-line from the wealth of product information available on the internet” he continued. “In line with this, Arabian Automobiles will be conducting the majority of its Juke marketing almost exclusively on-line; a strategy into which the ‘Juke Missions’ fits perfectly with recruitment only available via the Arabian Automobiles Nissan brand Facebook page.”
The Nissan Juke follows in the wheel tracks of the well-loved Nissan Murano – the world’s original crossover – and the globally successful Nissan Qashqai. In combination, Nissan’s three model crossover range cements the brand’s claim to be the ‘King of the Crossovers’ in the Middle East region.
Nissan Juke is available now at all Arabian Automobiles Nissan showrooms in Dubai and the Northern Emirates starting from AED 70,500.
Note to editors:
The ten ‘Juke Missions’ are:
Pie Ambush
Instant Makeover
Singing Telegram
Operation Woof
The Perfect Date
Wacky Cat
Juke Glam
Secret Dubai
Leap of Faith
The Proposal
Bonus Mission: TBC
About AW Rostamani Automotive
AW Rostamani Automotive are the grouped automotive-related businesses operating within the wider AW Rostamani group of companies. The individual companies include Arabian Automobiles Company (AAC), being one of the leading automotive dealers in the GCC, which is the exclusive distributor for Nissan, Infiniti and Renault vehicles in Dubai and Northern Emirates. Arabian Automobiles operates 11 new vehicle sales showrooms, and 4 pre-owned quality cars facilities across Dubai and the Northern Emirates.
With over 40 years in business Arabian Automobiles is currently holder of Nissan Motor Company’s Global Aftersales Grand Prize award and is the only National Sales Company for Nissan worldwide to have won the award four years running (2007-2010). Arabian
Automobiles is also Nissan’s largest distributor of original spare parts in the world, operating 16 spare parts outlets and 12 service centres in Dubai and NE.
Arabian Automobiles is ISO 9001 certified and won the Environmental category of the Dubai Awards for Sustainability in Transport in 2009 for Arabian Automobiles’ use of water-based paints in its body repair facilities.
AW Rostamani Automotive also operates Shift Leasing and Rental Cars, a corporate vehicle leasing company while the AW Rostamani Trading company is the exclusive dealer for Zhengzhou Nissan Automobile (ZNA) vehicles in the UAE, KSA and Iraq, is the authorized dealer for Renault vehicles in Iraq and the exclusive dealer for MG cars in the UAE. AW Rostamani Automotive also operates the ‘Prime Honda’ franchise in East Delhi, India.
Rayan Kassem
Associate Account Executive
Downtown Burj Khalifa, Emaar Square
Building 1, Floor 6, Dubai – U.A.E.
Dubai – U.A.E.
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