ADD and ESPN join hands to bring best sporting action in Middle East

Arab Digital Distribution (ADD), a large pay television platform management company in the MENA region, announced the addition of three channels from ESPN, the worldwide leader in sports.

The channels will feature in the popular ART, Pehla and FirstNet bouquets.

Announcing the launch of the ESPN channels, Mr. Vinod D’ Mello, Executive Vice-President, Group Strategy and Planning, ADD, said: ‘We are glad to bring the best in sports entertainment to our viewers through this tie-up. ESPN carries some of the world’s most popular sports networks: our sports viewers will be able to choose from the greatest moments in international sport to US Sports that are popular not just with Americans and other Western expats, but also with the Arab and Asian communities who follow American sports across the Middle East region.’

Commenting on the tie-up, Lynne Frank, Managing Director of ESPN, Europe, Middle East and Africa said: ‘In a region that is young and dynamic, where sport plays such a vital part in the life of the people, we are thrilled to be reaching new fans. We are pleased to be able to bring ESPN, NASN and ESPN Classic to ADD subscribers. These three channels show ESPN’s desire to meet the needs of sports fans all over the world.’

ESPN Classic will be added to Pehla Basic and FirstNet Choice packages while ESPN and NASN channels will be part of Pehla Silver, Pehla Gold and FirstNet Premium packages. The channels will be available to subscribers from August 2008.

ESPN is a world leader in sports entertainment, dedicated to bringing round-the-clock programming to its viewers around the globe. Founded in the US in September 1979, the network covers the leading tournaments, leagues and championships including golf, tennis, cricket, NFL football, NBA basketball, NHL hockey, NASCAR racing and Major League Soccer. It’s programming is composed of live and near live sporting events, as well as sports-related news, documentaries and talk shows.

NASN (North American Sports Network) is a London-based sports network that is the home of North American sport in Europe, Middle East & Africa. It broadcasts a selection of professional and collegiate sports leagues (Major League Baseball, NHL, NFL, CFL, NCAA, etc) 24 hours a day on digital cable and satellite. Launched in December 2002, it was acquired by ESPN in 2007.

ESPN Classic, launched in 2003, is a classic sports network that features the greatest sporting moments of the last four decades: including sporting documentaries, profiles and biographies of famous sports stars. Programming includes English Premier League, UEFA Finals, Moto GP, ESPN Big Fights and a selection of great sport from around the globe.

Tags: , , , , ,

This entry was posted on Wednesday, August 20th, 2008 at 4:56 pm and is filed under Announcements, Media. Stay updated with the latest advertising, media, marketing and PR news from the Middle East through the RSS 2.0 feed!

Recent News:

  1. Popular youth channel to stick to reality TV and cultural news programmes during Holy Month
  2. Zain goes live in Saudi Arabia
  3. Thousands take part in Emaar’s contest to name Burj Lake fountain
  4. AcademiX Middle East, first Middle Eastern publication to be awarded ‘Best of Asia’
  5. Experts discuss region’s growth potential for internet marketing strategies
  6. New audit figure for Open Skies
  7. ENG installs Backlit Unipoles in Zamalek Club, Cairo
  8. ADD and ESPN join hands to bring best sporting action in Middle East
  9. Director of Sales & Marketing ‘checks in’ at new Radisson SAS Residence
  10. Etihad wins major global aviation award

  1. Categories

  2. RSS jazarah! Blog

  4. RSS Fresh Jobs!