Aya Communications brings Capitala brand to life

Aya Communications is responsible for breathing life into the new Capitala brand.

Aya designed the company’s logo and developed the corporate identity, which were officially launched at Cityscape Abu Dhabi in May.

The communications agency was tasked with not only creating the name for the company, but also the preparing comprehensive guidelines for the its use, in every medium, from billboards to business cards.

In addition, Aya developed 3D renderings of Arzanah, Capitala’s premier project, creating photographic quality illustrations and videos, reflecting the superb design of this ambitious and exciting development.

Kal Dreisziger, Creative Director of Aya, said: ‘We worked very closely with the management team of Capitala to come up with a look that demonstrated the company’s forward thinking approach as well as maintaining its Abu Dhabi heritage.

Capitala’s marketing director, Mirna Hijazi added, ‘We are delighted with the results that the Aya team has already achieved for us, in helping to put Capitala on the corporate map and we anticipate further collaboration with the agency as our needs grow’.

Tags: Arzanah, Aya Communications, Capitala, Kal Dreisziger, Mirna Hijazi

This entry was posted on Thursday, July 10th, 2008 at 9:02 am and is filed under Branding. Stay updated with the latest advertising, media, marketing and PR news from the Middle East through the RSS 2.0 feed!