MAME secures the media representation rights for NDTV Imagine
Media Agency Middle East (MAME) has secured the advertisement sales representation rights for NDTV Imagine, the MENA region’s first free-to-air family Hindi entertainment channel.
The channel, launched earlier this year in India, offers a wide variety of programming, ranging from light-hearted family soaps to period dramas, music-based shows and glamorous Bollywood events.
NDTV Imagine is known for its innovative and insightful programming that spans genres and caters to audiences across all age-groups. The channel will be available on all free-to-air platforms through NileSat as well as on pay bouquets like Pehla, e-vision and Du.
Commenting on NDTV Imagine going live in the region, Mr. Bipin Pathak, CEO, MAME, said: ‘There is a pent-up demand for high quality entertainment among the expatriate population in the region, which comprises 10 million Asians, predominantly Indians, Pakistanis and Bangladeshis. Few entertainment avenues are available to meet the leisure needs of this significant and discerning stratum of society on Free - to - Air (FTA) platform. NDTV Imagine seeks to fill the gap by providing fresh and distinctive programming.’
Mr Pathak underlined the fact that Asians are among the largest investors and consumers in the region, which is witnessing unprecedented growth and diversification.
‘NDTV Imagine provides the perfect platform to companies seeking to reach out to this burgeoning expatriate population. The channel’s test run has evoked a lot of interest and curiosity and we are in talks with several popular brands to help strategize their annual media campaigns,’ he pointed out.
According to Mr. Pathak, MAME is perfectly positioned to leverage its regional experience and keen insight into media consumption habits to help its clients introduce their products and services in a fast-growing market through effective communication strategies targeted at a global audience. It offers single-window media representation services at the local, regional and international levels covering both the electronic and print media.
The Media Agency Middle East (MAME) electronics division features largest electronic media window in the region for the Asian channels, offering complete end-to-end television solutions. It presently handles air time sales and media representation of NDTV Arabia, NDTV Imagine, Dawn News along with channels distributed through Pehla and Firstnet (ADD) bouquet such as Aaj TV, B4U Movies, B4U Music, NDTV 24X7, Jaya TV, Zone Reality & DLF IPL 2008 - ART Prime Sports - Inventory Management. The services include short codes, mobile streaming, interactive and moderator applications, as well as online advertising and Web inventory management.
Apart from assisting its clients in launching television channels & distribution consultancy in the region, including 24-hour free-to-air channels, MAME also provides strategic consultancy for sustaining viewership and mindshare. Its media product management services encompass advertising sales and marketing, creative services, strategic media planning and research, content acquisition and syndication, event and brand management, television production and broadcast operations, and a host of related services.
Tags: Bipin Pathak, MAME, Media Agency Middle East, NDTV Imagine
This entry was posted on Tuesday, July 15th, 2008 at 8:36 am and is filed under Account Win. Stay updated with the latest advertising, media, marketing and PR news from the Middle East through the RSS 2.0 feed!
